rewards

Why We Decided Gamification Isn't in Our Game Plan

Why We Decided Gamification Isn't in Our Game Plan

By

The circus is leaving town. After a year of experimentation, we're going to remove Marketing Mavens from dmnews.com.

The Friends and Family (Marketing) Plan

The Friends and Family (Marketing) Plan

By

Savvy marketers like Sony recognize that consumers will, many times, purchase what a mother, brother, spouse, or even Facebook friend has bought.

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

If you're a retailer with a PLCC and not a loyalty program, you are leaving money on the table.

Consumers Want Loyalty (Rewards)

Consumers Want Loyalty (Rewards)

Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says.

Evolve to establish emotional connections

Evolve to establish emotional connections

Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones.

Denny's rewards loyal fans with free Grand Slams for life, other tasty prizes

Denny's rewards loyal fans with free Grand Slams for life, other tasty prizes

By

Customers who check into a Denny's restaurant in all 50 states win a savory prize: free Grand Slam breakfasts for life.

Lockerz acquires Chick Approved

Lockerz acquires Chick Approved

By

Seattle-based social rewards company Lockerz acquired online fashion community Chick Approved.

Hard Rock Hotel & Casino launches revamped rewards program

Hard Rock Hotel & Casino launches revamped rewards program

By

The Hard Rock Hotel & Casino in Las Vegas launched a revamped rewards program designed to provide consumers with points and prizes for activities including gaming, dining and clubbing, said company CMO Brian Bork. The program was designed by L.A.-based agency Meat and Potatoes, Hard Rock Hotel & Casino's AOR.

Southwest Airlines Rapid Rewards forms agreement with Freecreditscore.com

By

Southwest Airlines rapid rewards members will now have the option earn points toward flights by signing up for services on freecreditscore.com, an Experian company, said Angie Russell, manager of partnership marketing at Southwest.

Constant Contact acquires CardStar

Constant Contact acquires CardStar

By

Email marketing company Constant Contact has acquired Boston-based mobile applications provider CardStar, Gail Goodman, CEO of Constant Contact said Jan. 18.

Using customer loyalty data to reward with relevance

Using customer loyalty data to reward with relevance

Effectively engaging customers through direct marketing channels hinges on several key principles.

American Express launches Facebook deals, rewards applications

American Express launches Facebook deals, rewards applications

By

American Express has launched two Facebook applications that allow cardholders to redeem digital deals and rewards, said Dave Wolf, VP of global marketing capabilities at the financial services company.

MasterCard campaign highlights World Elite benefits

By

MasterCard Worldwide launched an integrated marketing campaign May 16 to promote new features of its World Elite card. The direct mail, email and print effort highlights new Elite benefits, such as a global concierge service, price assure for travelers and exclusive golf packages. The financial services company worked with McCann-Erickson on the initiative's print elements and R/GA on the campaign's online elements and microsite.

Marriott and JetBlue launch joint loyalty program initiative

By

Marriott International and JetBlue Airways launched a joint loyalty program initiative on May 2 that will allow JetBlue TrueBlue members to earn points for staying at any Marriott hotel.

Carlson relaunches loyalty program

By

Carlson, a hospitality and travel company, relaunched its hotel loyalty program on March 31. The revamped program will feature free in-room Wi-Fi, no blackout dates, rollover nights and complimentary room upgrades, among other benefits. Intercontinental Hotels Group also said this week that it will relaunch parts of its loyalty platform in the next three months.

TGI Friday's revamps 'Give Me More Stripes' rewards

By

TGI Friday's relaunched its "Give Me More Stripes" loyalty program on March 29. The revamped program allows consumers to create accounts via text message and on interactive touch screens at restaurants, in addition to already-established online electronic forms and in-store paper applications.

Farmland Dairies launches QR code campaign in health clubs

By

Farmland Dairies launched a consumer awareness campaign on March 1 using QR codes and instant coupons in health clubs throughout the Northeastern US. The company's AOR, Union, NJ-based Linett and Harrison, created the campaign.

Southwest revamps Rapid Rewards program

By

Southwest Airlines revealed updates to its loyalty program, Rapid Rewards, on January 6, including removing blackout dates and seat restrictions for reward redemptions.

Mailed credit card offers triple in volume from last year: Mintel

By

US consumers received approximately 1.2 billion direct mail offers for new credit cards in the third quarter of 2010, a sharp increase from the 391 million received in Q3 2009, according to data from Mintel Comperemedia. The top senders of credit card mail are Chase, Citi, American Express and Discover, according to Mintel.

E-commerce, travel vets launch loyalty program for independent hotels

By

Former travel and e-commerce employees at Expedia, Amazon, Microsoft and Zillow have launched Stash Hotel Rewards, a loyalty currency for independent hotels.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »