Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says.
Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones.
Customers who check into a Denny's restaurant in all 50 states win a savory prize: free Grand Slam breakfasts for life.
Seattle-based social rewards company Lockerz acquired online fashion community Chick Approved.
The Hard Rock Hotel & Casino in Las Vegas launched a revamped rewards program designed to provide consumers with points and prizes for activities including gaming, dining and clubbing, said company CMO Brian Bork. The program was designed by L.A.-based agency Meat and Potatoes, Hard Rock Hotel & Casino's AOR.
Southwest Airlines rapid rewards members will now have the option earn points toward flights by signing up for services on freecreditscore.com, an Experian company, said Angie Russell, manager of partnership marketing at Southwest.
Email marketing company Constant Contact has acquired Boston-based mobile applications provider CardStar, Gail Goodman, CEO of Constant Contact said Jan. 18.
Effectively engaging customers through direct marketing channels hinges on several key principles.
American Express has launched two Facebook applications that allow cardholders to redeem digital deals and rewards, said Dave Wolf, VP of global marketing capabilities at the financial services company.
MasterCard Worldwide launched an integrated marketing campaign May 16 to promote new features of its World Elite card. The direct mail, email and print effort highlights new Elite benefits, such as a global concierge service, price assure for travelers and exclusive golf packages. The financial services company worked with McCann-Erickson on the initiative's print elements and R/GA on the campaign's online elements and microsite.
Marriott International and JetBlue Airways launched a joint loyalty program initiative on May 2 that will allow JetBlue TrueBlue members to earn points for staying at any Marriott hotel.
Carlson, a hospitality and travel company, relaunched its hotel loyalty program on March 31. The revamped program will feature free in-room Wi-Fi, no blackout dates, rollover nights and complimentary room upgrades, among other benefits. Intercontinental Hotels Group also said this week that it will relaunch parts of its loyalty platform in the next three months.
TGI Friday's relaunched its "Give Me More Stripes" loyalty program on March 29. The revamped program allows consumers to create accounts via text message and on interactive touch screens at restaurants, in addition to already-established online electronic forms and in-store paper applications.
Farmland Dairies launched a consumer awareness campaign on March 1 using QR codes and instant coupons in health clubs throughout the Northeastern US. The company's AOR, Union, NJ-based Linett and Harrison, created the campaign.
Southwest Airlines revealed updates to its loyalty program, Rapid Rewards, on January 6, including removing blackout dates and seat restrictions for reward redemptions.
US consumers received approximately 1.2 billion direct mail offers for new credit cards in the third quarter of 2010, a sharp increase from the 391 million received in Q3 2009, according to data from Mintel Comperemedia. The top senders of credit card mail are Chase, Citi, American Express and Discover, according to Mintel.
Former travel and e-commerce employees at Expedia, Amazon, Microsoft and Zillow have launched Stash Hotel Rewards, a loyalty currency for independent hotels.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.