A recent survey found that 54% of consumers belong to loyalty programs that enable them to save on the cost of fuel and rank such programs No. 1 for membership and activity.
The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.
The CPG company revamped its rewards program by using new technology to simplify the member experience.
In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.
What's in our mailbox this month: Airline rewards mailers. Which ones soar and which ones bore?
Hard Rock Café turns its loyalty program up to 11 with a global relaunch.
MGM Resorts and Caesars Entertainment on the Vegas strip are in the business of getting you to have fun, let loose and spend.
Southwest Airlines rapid rewards members will now have the option earn points toward flights by signing up for services on freecreditscore.com, an Experian company, said Angie Russell, manager of partnership marketing at Southwest.
Email marketing company Constant Contact has acquired Boston-based mobile applications provider CardStar, Gail Goodman, CEO of Constant Contact said Jan. 18.
American Express has partnered with Seamless, an e-commerce provider for restaurants, to offer discounts to members of American Express' Blue Savings Program, both companies said Dec. 8.
Office supply chains Staples and Office Depot started the year in equally disappointing fashion.
There was a time when customer loyalty programs doled out rewards in the form of goodies stocked in a faraway warehouse. However, companies are increasingly moving the tracking and redemption of points — as well as the actual rewards themselves — online, with chains including CVS, Rite Aid and Dunkin' Donuts making the leap.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...