Rewards Programs

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

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The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.

Kellogg's Rewards Program Doesn't Flake Out on Digital

Kellogg's Rewards Program Doesn't Flake Out on Digital

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The CPG company revamped its rewards program by using new technology to simplify the member experience.

Duffy's Wins at Loyalty Marketing

Duffy's Wins at Loyalty Marketing

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In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.

Delivered: Airline Rewards

Delivered: Airline Rewards

What's in our mailbox this month: Airline rewards mailers. Which ones soar and which ones bore?

I Want You to Want Me

I Want You to Want Me

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Hard Rock Café turns its loyalty program up to 11 with a global relaunch.

Casino and hotel giants fail to take advantage of their direct and online marketing strategies

Casino and hotel giants fail to take advantage of their direct and online marketing strategies

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MGM Resorts and Caesars Entertainment on the Vegas strip are in the business of getting you to have fun, let loose and spend.

Southwest Airlines Rapid Rewards forms agreement with Freecreditscore.com

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Southwest Airlines rapid rewards members will now have the option earn points toward flights by signing up for services on freecreditscore.com, an Experian company, said Angie Russell, manager of partnership marketing at Southwest.

Constant Contact acquires CardStar

Constant Contact acquires CardStar

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Email marketing company Constant Contact has acquired Boston-based mobile applications provider CardStar, Gail Goodman, CEO of Constant Contact said Jan. 18.

American Express offers card members deals on Seamless

American Express offers card members deals on Seamless

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American Express has partnered with Seamless, an e-commerce provider for restaurants, to offer discounts to members of American Express' Blue Savings Program, both companies said Dec. 8.

Office supply chains apply integrated 
strategies to stoke sluggish sales

Office supply chains apply integrated 
strategies to stoke sluggish sales

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Office supply chains Staples and Office Depot started the year in equally disappointing fashion.

Brands award customers points and gain appeal through online rewards programs

Brands award customers points and gain appeal through online rewards programs

There was a time when customer loyalty programs doled out rewards in the form of goodies stocked in a faraway warehouse. However, companies are increasingly moving the tracking and redemption of points — as well as the actual rewards themselves — online, with chains including CVS, Rite Aid and Dunkin' Donuts making the leap.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...