Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.
The barbecue chain shares the secret sauce in its tasty loyalty strategy.
Powerboat retailer Russo Marine launched a multichannel promotion to rev up traffic to its physical showroom.
Southwest Airlines rapid rewards members will now have the option earn points toward flights by signing up for services on freecreditscore.com, an Experian company, said Angie Russell, manager of partnership marketing at Southwest.
What's in our mailbox this month: Targeted consumer emails from Panera's, Rewards "R" Us, Shari's Berries and Go Daddy. Who had a bright idea and what belongs in the trashbin?
Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.
Mike Hogan may be the CMO of GameStop — the world's largest videogame and entertainment software retailer, with more than 6,100 stores — but people might be surprised to learn that he is not a gamer himself. He is passionate about riding motorcyles and playing tennis, though he practices those activities strictly in the real world.
American Express has launched two Facebook applications that allow cardholders to redeem digital deals and rewards, said Dave Wolf, VP of global marketing capabilities at the financial services company.
MasterCard Worldwide launched an integrated marketing campaign May 16 to promote new features of its World Elite card. The direct mail, email and print effort highlights new Elite benefits, such as a global concierge service, price assure for travelers and exclusive golf packages. The financial services company worked with McCann-Erickson on the initiative's print elements and R/GA on the campaign's online elements and microsite.
Marriott International and JetBlue Airways launched a joint loyalty program initiative on May 2 that will allow JetBlue TrueBlue members to earn points for staying at any Marriott hotel.
Carlson, a hospitality and travel company, relaunched its hotel loyalty program on March 31. The revamped program will feature free in-room Wi-Fi, no blackout dates, rollover nights and complimentary room upgrades, among other benefits. Intercontinental Hotels Group also said this week that it will relaunch parts of its loyalty platform in the next three months.
TGI Friday's relaunched its "Give Me More Stripes" loyalty program on March 29. The revamped program allows consumers to create accounts via text message and on interactive touch screens at restaurants, in addition to already-established online electronic forms and in-store paper applications.
Farmland Dairies launched a consumer awareness campaign on March 1 using QR codes and instant coupons in health clubs throughout the Northeastern US. The company's AOR, Union, NJ-based Linett and Harrison, created the campaign.
Southwest Airlines revealed updates to its loyalty program, Rapid Rewards, on January 6, including removing blackout dates and seat restrictions for reward redemptions.
US consumers received approximately 1.2 billion direct mail offers for new credit cards in the third quarter of 2010, a sharp increase from the 391 million received in Q3 2009, according to data from Mintel Comperemedia. The top senders of credit card mail are Chase, Citi, American Express and Discover, according to Mintel.
A number of restaurant chains offered freebies and rewards to veterans and active duty military personnel as a Veterans Day thank you and show of support. Applebee's, Chili's and Outback Steakhouse promoted November 11 specials through social media, online ads and TV spots.
Staples has launched an electronic gift card service for consumers in partnership with CashStar, a digital incentive and rewards company. The retailer's goal is to give consumers a more convenient way to purchase gift cards and help them to order, personalize and send them via e-mail.
Financial giant Chase launched its annual Ultimate Rewards holiday promotions on November 3, offering cardholders limited-time deals, including bonus gift cards and rewards points.
Starbucks launched a localized online community for its in-store customers on October 20. The Starbucks Digital Network is offering local content and links to its rewards program and other online initiatives.
The latest hotel chain to roll out a rewards program is none other than luxury brand Ritz-Carlton, which is "responding to the sharp decline in rates consumers will pay for luxury hotels during economic hard times," according to 'The Wall Street Journal.'
Shopkick, a location-based shopping app that allows consumers to earn rewards and discounts at retail outlets, launched August 17. The service has partnered with Best Buy, Macy's, American Eagle Outfitters and Sports Authority for rewards programs.
How much personal information and purchasing data are consumers comfortable giving to brands? Major retailers, including Best Buy, Macy's, Sports Authority and American Eagle Outfitters could soon find out.
Online marketplace eBay launched a rewards program August 3 that allows consumers to accrue 'eBay Bucks' that can be spent on future purchases.
Toward the end of our interview on July 29, Seth Priebatsch, the 21-year-old CEO of Scvngr, turned the tables by asking me a question: What do I think about the future of location-based services such as his and Foursquare?
Smartphone app Loopt launched a mobile loyalty program June 1 that will enable consumers to win rewards from partner retailers, such as Starbucks and The Gap.
InterContinental Hotels Group (IHG) is allowing Priority Club Rewards members to use their points at competitor hotels through its "Hotels Anywhere" program. The company introduced the initiative May 18 after an April soft launch.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.