Revlon Gets the Scoop From WebSideStory

Share this article:
Revlon is using WebSideStory's analytics solution across all of its major brand sites, WebSideStory said yesterday.


Revlon launched its Vital Radiance product this year using WebSideStory's HBX Analytics solution. Vital Radiance is the first major color cosmetics brand sold at mass retailers for women older than 50. The Vital Radiance Web site lets visitors get a personal consultation, enroll for customized samples, create a shopping wish list and learn application tips.


Angelyn McSwain, Web manager at Revlon, and her team are using HBX to gauge how visitors use the features and track what content they prefer in each section of the site.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.