Revlon Gets the Scoop From WebSideStory

Share this article:
Revlon is using WebSideStory's analytics solution across all of its major brand sites, WebSideStory said yesterday.


Revlon launched its Vital Radiance product this year using WebSideStory's HBX Analytics solution. Vital Radiance is the first major color cosmetics brand sold at mass retailers for women older than 50. The Vital Radiance Web site lets visitors get a personal consultation, enroll for customized samples, create a shopping wish list and learn application tips.


Angelyn McSwain, Web manager at Revlon, and her team are using HBX to gauge how visitors use the features and track what content they prefer in each section of the site.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.