Revlon Consolidates With Deutsch
Cosmetics maker Revlon Inc. has consolidated its $70 million account with Deutsch Inc., New York, ousting Kirshenbaum Bond & Partners from brands and tasks the agency previously did not handle.The win lands Deutsch creative control over the flagship Revlon brand. Also, the agency will handle all advertising and media planning for Revlon brands.
Deutsch in February 2001 won creative responsibilities for Revlon's Almay brand and media buying for the company's entire portfolio of products.
