Revised FTC policy means bloggers must disclose mailed freebies

Bloggers will soon have to disclose the freebies and other compensation they receive as part of direct marketing campaigns and other types of efforts.

The Federal Trade Commission voted unanimously on October 5 to alter guidelines that call for penalties of up to $11,000 per violation, according to the Associated Press. The vote was the first time since 1980 that the commission changed its policies on endorsements and testimonials. The policy is effective December 1.