Email, product reviews, shopping apps, social media, and websites all serve as effective tools along different parts of the online shopping experience.
If consumers can't get what they need from a brand, they'll get it from each other.
There's no denying that marketers have a lot to say, but they're not always the ones consumers want to hear from.
Jessica Bohm, Folica.com director of marketing, shares insights into the hair care e-commerce brand's highly successful customer referral program.
Yelp is viewed as a valuable resource to many consumers. It's a way to find places customers didn't know existed, or to make sure that Ramen place around the corner is up to snuff. But for many business owners hoping to advertise, Yelp can be a precarious place.
General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.
Bank of America is looking for a new agency to focus on the company's brand positioning, a person close to the review told Direct Marketing News.
Unilever is putting its estimated $6 billion global media account up for review in January for the second time in as many years, company spokesman Dean Mastrojohn confirmed to Direct Marketing News on Dec. 13.
RadioShack Corp. announced it is in the early stages of an RFP for a new creative agency of record (AOR). Eric Bruner, RadioShack's director of corporate communications, said the assignment will focus on all marketing channels, including direct and digital marketing. RadioShack will decide on the AOR in March 2012.
Local business reviews site Yelp filed for a $100 million initial public offering (IPO) on Nov. 17. The company plans to go public in 2012, according to documents filed with the U.S. Securities and Exchange Commission.
Brands must offer engaging, personalized and relevant marketing experiences to compete in today's marketplace, said Christa Carone, CMO of Xerox Corp.
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