Revenue

Know Your Customers, Grow Your Revenue

Know Your Customers, Grow Your Revenue

Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.

The Key to B2B Success: Account-Based Marketing

The Key to B2B Success: Account-Based Marketing

In this webinar, you'll discover how account-based marketing can help you achieve better results in three key stages.

Fast Facts: September 2014

Fast Facts: September 2014

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Some quick info hits to keep you up-to-date, including the percentage of revenue attributable to mobile phone and tablet purchases in Q1 2014.

Data Byte: Few Companies Are Committing to Customer Experience

Data Byte: Few Companies Are Committing to Customer Experience

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Despite acknowledging its importance, 30% of companies have not increased their investment in customer experience, a study says.

Marketing Automation to Hit $1.9 Billion by 2020

Marketing Automation to Hit $1.9 Billion by 2020

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Marketing automation software is on track to become a multi-billion dollar business within six years, a new study says.

News Byte: Interpublic Reports Revenue Gains, Income Decreases for 2013

News Byte: Interpublic Reports Revenue Gains, Income Decreases for 2013

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U.S. performance drove revenue up 2.4%, but poor results in Europe contributed to a 40% decrease in net income.

News Byte: Digital Accounts for Two-Fifths of Publicis 4Q Revenue

News Byte: Digital Accounts for Two-Fifths of Publicis 4Q Revenue

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Web-based methods also represented 20% of organic growth for the agency network during the period.

Bloggers: Don't Bet on Display Ads

Bloggers: Don't Bet on Display Ads

Blogging and revenue-generation don't have to be at cross purposes.

Finding the Real Low-Hanging Fruit

Finding the Real Low-Hanging Fruit

Use loyalty data to identify key target segments and get more revenue from existing customers.

An Elixir for Digital Marketing Health

An Elixir for Digital Marketing Health

Marginal return analysis helps marketers identify the optimal multichannel marketing mix.

Achieve Revenue Nirvana With Better Marketing

Achieve Revenue Nirvana With Better Marketing

Get the most out of marketing automation by avoiding these three common misconceptions.

An Enduring Revenue Opportunity for Direct Marketers

An Enduring Revenue Opportunity for Direct Marketers

Designing data-driven maintenance service programs that deliver ongoing annuity streams.

Driving revenue with social marketing

Driving revenue with social marketing

Three ways consumer packaged goods companies can use online customer communities to build engagement and drive sales.

Living in a post-PC world

Living in a post-PC world

It was less than two years ago that the late Steve Jobs introduced the iPad. At the time, he heralded the beginning of the "post-PC" era.

Will mobile drive more e-commerce revenue than PCs? Readers respond

Will mobile drive more e-commerce revenue than PCs? Readers respond

Will mobile drive more e-commerce revenue than PCs? Our readers respond to the April Gloves Off question.

WPP Group, Havas revenues increase

WPP Group, Havas revenues increase

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WPP Group's branding and identity, healthcare and specialist communications division reported full-year 2011 like-for-like revenue growth of 6.9% to $10 billion, the holding company said Mar. 1. The unit, which includes direct, digital and interactive marketing agencies, also reported a slight like-for-like revenue decline in the fourth quarter. Havas, which also reported 2011 financials on Mar. 1, said revenue increased 5.6% organically to $2.1 billion, compared with the prior year.

Cola wars linger as marketing amps up

Cola wars linger as marketing amps up

Although 2012 is predicted to see historically high commodities prices — affecting both PepsiCo's and Coca-Cola's bottom line — each is committing a significant amount of cost-cutting to an increase in marketing spend in 2012.

Verizon Wireless revenue up

Verizon Wireless revenue up

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Verizon Wireless reported record growth in revenue in the fourth quarter of 2011, with a 7.7% year-over-year increase to $28.4 billion compared with Q4 2010, the company said in a Jan. 24 earnings statement. Revenue for the year rose 4% to a total of $110.9 billion, compared with the same period in 2010.

Google revenue up 29%, marketing spend increases 62%

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Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.

EBay revenue up 27%, launching Paypal in-store purchase pilot

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EBay recorded $11.7 billion in net revenue for 2011, a 27% increase compared with the prior year. The company's net income for the year also spiked, jumping 79% year-over-year to $3.2 billion.

Insert media offers revenue stream through distribution

Insert media offers revenue stream through distribution

The growth of distribution programs has provided greater competition for advertisers and pushed down the rates making the medium even more attractive. Here are eight rules for successful insert media campaigns.

Drive revenue with better lead gen processes

Drive revenue with better lead gen processes

Sales and marketing groups using best practice lead management processes are closing up to five times as many deals as groups not using those processes. Here are six best practices that drive these results.

Marketers sound off: Direct mail continues to make an impact in marketing mix

The media firm MagnaGlobal has projected that by 2013, ad revenue from online direct marketing will for the first time surpass direct mail. With more marketers and consumers embracing digital channels, how can direct mail hold its own as an effective marketing medium?

Metrics must show impact of marketing on revenue

Metrics must show impact of marketing on revenue

The way businesses and consumers buy things today has been forever transformed by the abundance of information available on websites and social networks. This is fueling a significant change in the way marketing teams work with sales to drive revenue.

ExactTarget files for $100 million IPO

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Email marketing company ExactTarget filed for a $100 million initial public offering (IPO) on Nov. 23.

Sears posts net loss

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Sears Holdings Corp. posted a third-quarter net loss of $421 million, the company reported Nov. 17. Sears brand domestic comparable store sales declined 0.7% and subsidiary Kmart's comparable store sales declined 0.9%.

Wal-Mart's revenue up

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Wal-Mart Stores, Inc. reported on Nov. 15 third-quarter revenue of $110.2 billion, an 8.1% increase compared with the prior year.

BIA/Kelsey: Annual ad revenue forecast downgraded

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The overall local media market will reach $149.4 billion by 2015 at an annual growth rate of 1.7%, according to a forecast from advisory firm BIA/Kelsey. Total local advertising revenues for 2011 will total $135.9 billion, a slight decrease compared with the $136.2 billion the firm forecasted back in March.

LinkedIn's marketing products revenue up

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LinkedIn's marketing products generated $40.1 million in revenue for the third quarter, a 113% increase compared with the prior year, the company said Nov. 3. The segment delivered 29% of LinkedIn's total revenue for the quarter, which rose 126% to $139.5 million.

AOL ad revenue up while search slides

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Advertising generated $317.7 million in revenue for AOL in the third quarter, an 8% increase compared with the prior year. The segment accounted for 60% of the company's total revenue, which dipped by 6% year-over-year to $531.7 million.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...