Revenue

Know Your Customers, Grow Your Revenue

Know Your Customers, Grow Your Revenue

Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.

The Key to B2B Success: Account-Based Marketing

The Key to B2B Success: Account-Based Marketing

In this webinar, you'll discover how account-based marketing can help you achieve better results in three key stages.

Fast Facts: September 2014

Fast Facts: September 2014

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Some quick info hits to keep you up-to-date, including the percentage of revenue attributable to mobile phone and tablet purchases in Q1 2014.

Lead Spotting

Lead Spotting

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Getting inbound and outbound lead gen on the same track.

New Approaches, Old Arguments

New Approaches, Old Arguments

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Is it really marketing's fault that sales can't close deals? Is it the sales team's fault that marketing collateral goes unused? Ultimately, the blame lies with senior management.

Data Byte: Few Companies Are Committing to Customer Experience

Data Byte: Few Companies Are Committing to Customer Experience

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Despite acknowledging its importance, 30% of companies have not increased their investment in customer experience, a study says.

Revenue Opportunities Marketers Can't Afford to Miss

Revenue Opportunities Marketers Can't Afford to Miss

As competition intensifies, global e-commerce organizations face challenges in differentiating their offerings with key audiences.

Marketing Automation to Hit $1.9 Billion by 2020

Marketing Automation to Hit $1.9 Billion by 2020

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Marketing automation software is on track to become a multi-billion dollar business within six years, a new study says.

News Byte: Interpublic Reports Revenue Gains, Income Decreases for 2013

News Byte: Interpublic Reports Revenue Gains, Income Decreases for 2013

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U.S. performance drove revenue up 2.4%, but poor results in Europe contributed to a 40% decrease in net income.

News Byte: Digital Accounts for Two-Fifths of Publicis 4Q Revenue

News Byte: Digital Accounts for Two-Fifths of Publicis 4Q Revenue

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Web-based methods also represented 20% of organic growth for the agency network during the period.

3 Secrets to Measuring Marketing's Impact on Revenue

3 Secrets to Measuring Marketing's Impact on Revenue

Marketers take prospective buyers on a journey to becoming loyal customers. By organizing events, launching website content, developing white papers, distributing email campaigns and more, marketers own a significant piece of the customer experience possible and have a tremendous impact on the bottom line.

Four Loyalty Trends to Watch in 2014

Four Loyalty Trends to Watch in 2014

The holidays: It's the most wonderful time of the year. It's also the time of year when marketers and retailers are heavily focused on driving all-important revenues. They have to be.

Marketing Leads Here!

Marketing Leads Here!

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Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.

Revenue Marketing Is Looking for a Few Good Leaders

Revenue Marketing Is Looking for a Few Good Leaders

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Debbie Qaqish, inventor of the term 'revenue marketing' (she has a copyright), tells why ROI-based marketing is not for everybody.

News Byte: Gaining Insight Into Marketing Performance

News Byte: Gaining Insight Into Marketing Performance

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Silverpop's Revenue Analytics app aims to help marketers link campaigns to revenue.

Bloggers: Don't Bet on Display Ads

Bloggers: Don't Bet on Display Ads

Blogging and revenue-generation don't have to be at cross purposes.

Finding the Real Low-Hanging Fruit

Finding the Real Low-Hanging Fruit

Use loyalty data to identify key target segments and get more revenue from existing customers.

Real-Time Data That Sparkles

Real-Time Data That Sparkles

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Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.

An Elixir for Digital Marketing Health

An Elixir for Digital Marketing Health

Marginal return analysis helps marketers identify the optimal multichannel marketing mix.

Achieve Revenue Nirvana With Better Marketing

Achieve Revenue Nirvana With Better Marketing

Get the most out of marketing automation by avoiding these three common misconceptions.

The Business Side of Social Marketing

The Business Side of Social Marketing

Three keys to realizing value from social media marketing initiatives.

An Enduring Revenue Opportunity for Direct Marketers

An Enduring Revenue Opportunity for Direct Marketers

Designing data-driven maintenance service programs that deliver ongoing annuity streams.

Driving revenue with social marketing

Driving revenue with social marketing

Three ways consumer packaged goods companies can use online customer communities to build engagement and drive sales.

Metrics and technology unite!

Metrics and technology unite!

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A recent survey uncovers a significantly higher success rate at B2B companies that both track marketing results using ROI metrics and use marketing automation tools.

Living in a post-PC world

Living in a post-PC world

It was less than two years ago that the late Steve Jobs introduced the iPad. At the time, he heralded the beginning of the "post-PC" era.

Will mobile drive more e-commerce revenue than PCs? Readers respond

Will mobile drive more e-commerce revenue than PCs? Readers respond

Will mobile drive more e-commerce revenue than PCs? Our readers respond to the April Gloves Off question.

WPP Group, Havas revenues increase

WPP Group, Havas revenues increase

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WPP Group's branding and identity, healthcare and specialist communications division reported full-year 2011 like-for-like revenue growth of 6.9% to $10 billion, the holding company said Mar. 1. The unit, which includes direct, digital and interactive marketing agencies, also reported a slight like-for-like revenue decline in the fourth quarter. Havas, which also reported 2011 financials on Mar. 1, said revenue increased 5.6% organically to $2.1 billion, compared with the prior year.

Cola wars linger as marketing amps up

Cola wars linger as marketing amps up

Although 2012 is predicted to see historically high commodities prices — affecting both PepsiCo's and Coca-Cola's bottom line — each is committing a significant amount of cost-cutting to an increase in marketing spend in 2012.

Verizon Wireless revenue up

Verizon Wireless revenue up

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Verizon Wireless reported record growth in revenue in the fourth quarter of 2011, with a 7.7% year-over-year increase to $28.4 billion compared with Q4 2010, the company said in a Jan. 24 earnings statement. Revenue for the year rose 4% to a total of $110.9 billion, compared with the same period in 2010.

Google revenue up 29%, marketing spend increases 62%

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Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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