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 Revenue

Verizon Wireless revenue up

January 24, 2012

Verizon Wireless reported record growth in revenue in the fourth quarter of 2011, with a 7.7% year-over-year increase to $28.4 billion compared with Q4 2010, the company said in a Jan. 24 earnings statement. Revenue for the year rose 4% to a total of $110.9 billion, compared with the same period in 2010.
 

Google revenue up 29%, marketing spend increases 62%

January 19, 2012

Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.
 

EBay revenue up 27%, launching Paypal in-store purchase pilot

January 18, 2012

EBay recorded $11.7 billion in net revenue for 2011, a 27% increase compared with the prior year. The company's net income for the year also spiked, jumping 79% year-over-year to $3.2 billion.
 

Metrics must show impact of marketing on revenue

Paul Albright, chief revenue officer, Marketo December 01, 2011

The way businesses and consumers buy things today has been forever transformed by the abundance of information available on websites and social networks. This is fueling a significant change in the way marketing teams work with sales to drive revenue.
 

ExactTarget files for $100 million IPO

November 28, 2011

Email marketing company ExactTarget filed for a $100 million initial public offering (IPO) on Nov. 23.
 

Sears posts net loss

November 17, 2011

Sears Holdings Corp. posted a third-quarter net loss of $421 million, the company reported Nov. 17. Sears brand domestic comparable store sales declined 0.7% and subsidiary Kmart's comparable store sales declined 0.9%.
 

Wal-Mart's revenue up

November 15, 2011

Wal-Mart Stores, Inc. reported on Nov. 15 third-quarter revenue of $110.2 billion, an 8.1% increase compared with the prior year.
 

BIA/Kelsey: Annual ad revenue forecast downgraded

November 07, 2011

The overall local media market will reach $149.4 billion by 2015 at an annual growth rate of 1.7%, according to a forecast from advisory firm BIA/Kelsey. Total local advertising revenues for 2011 will total $135.9 billion, a slight decrease compared with the $136.2 billion the firm forecasted back in March.
 

LinkedIn's marketing products revenue up

November 04, 2011

LinkedIn's marketing products generated $40.1 million in revenue for the third quarter, a 113% increase compared with the prior year, the company said Nov. 3. The segment delivered 29% of LinkedIn's total revenue for the quarter, which rose 126% to $139.5 million.
 

AOL ad revenue up while search slides

November 02, 2011

Advertising generated $317.7 million in revenue for AOL in the third quarter, an 8% increase compared with the prior year. The segment accounted for 60% of the company's total revenue, which dipped by 6% year-over-year to $531.7 million.
 

MDC posts net loss

November 02, 2011

Holding company MDC Partners reported revenue of $238.2 million in the third quarter, an increase of 33.4% compared with the prior year. The company's strategic marketing services division generated $146.1 million in revenue, up 32.1% year-over-year, while revenue from the performance marketing services unit rose 35.4% year-over-year to $92.1 million.
 

WPP revenue up 13%

October 28, 2011

WPP Group's third-quarter revenue hit $3.95 billion, a 13% increase compared with the prior year, the Dublin-based holding company reported on Oct. 28.
 

IPG revenue up, net income boosted by Facebook sale

October 28, 2011

The Interpublic Group of Companies (IPG) reported revenue of $1.73 billion for the third quarter of 2011, an 8.7% growth increase compared with Q3 2010.
 

Harte-Hanks' direct marketing revenue up slightly

October 27, 2011

Harte-Hanks' third-quarter direct marketing revenue increased 0.6% to $151.9 million compared with Q3 2010, while direct marketing operating income declined 10.8% year-over-year to $20.5 million. The San Antonio, Texas-based company reported a decline in overall revenue in the quarter, decreasing 1.8% to $212.8 million compared with Q3 2010.
 

Amazon.com Q3 net sales, marketing expenses up

October 26, 2011

Amazon.com reported a third quarter net sales increase of 44% to $10.88 billion compared with the third quarter of 2010. Third quarter marketing expenses increased 53.5% to $370 million compared with Q3 2010.
 

Office Depot's Q3 sales decline, profit increases

October 25, 2011

Office Depot's sales for the third quarter of 2011 decreased 2% to $2.8 billion compared with the third quarter of 2010, the company reported on Oct. 25.
 

Publicis Groupe revenue up in third quarter

October 20, 2011

Agency holding company Publicis Groupe reported $1.9 billion in revenue in the third quarter, a 6.4% increase compared with the previous year. Its North American business, which accounted for 49% of Publicis' overall revenue, generated $947 million, up 5.5% year-over-year, according to an earnings report released Oct. 20.
 

Omnicom CRM, specialty marketing revenue up in Q3

October 18, 2011

Omnicom Group's third-quarter net income increased 16.7% to $203.7 million compared with the third quarter of 2010, the company said Oct. 18. The holding company's worldwide revenue increased 12.9% to $3.4 billion compared with the same quarter last year.
 

Drive incremental revenue by testing marketing offers

Jeffrey Boorjian, VP of marketing, Caesars Entertainment October 01, 2011

We often discount our business turning to "couponing" as the last bastion in our marketing toolboxes to spike sales and momentarily hit revenue goals. Recently, like clockwork, we perused the cache of options we had stashed in our coffers, selected the one we forecasted would have the swiftest impact, mailed the offer and waited for the results.
 

Eloqua, Jive file $100 million IPOs

August 25, 2011

Marketing technology companies Eloqua and Jive Software filed separate $100 million initial public offerings this week, according to documents submitted to the US Securities and Exchange Commission (SEC).
 

WPP's direct, digital business reports first-half growth

August 24, 2011

WPP Group reported $7.62 billion in first-half 2011 revenue, a 12.8% increase compared with the prior year. The Dublin-based holding company's branding and identity, healthcare and specialty communications business grew by 5.7% year-over-year in the quarter to $1.93 billion.
 

Groupon's Q2 revenue rises, but net income free falls

August 10, 2011

Groupon earned $878 million in second-quarter 2011 revenue, an increase of 906% compared with the prior year. However, the company reported a $102.7 million net loss in the period. The daily deals service has not posted a profit since the first quarter of 2010.
 

AOL global ad revenue grows, net income falls

August 09, 2011

AOL's global advertising business generated $319 million in revenue in the second quarter, a 5% increase compared with the prior year. The second quarter was the unit's first period of year-over-year revenue growth since Q2 2008. AOL's global advertising business contributed 59% of the company's total revenue in the quarter.
 

LinkedIn's marketing revenue soars 111%

August 05, 2011

LinkedIn's marketing products generated $38.6 million in revenue for the second quarter, a 111% increase compared with the prior year, the company said on Aug. 4. The segment delivered 32% of LinkedIn's total revenue for the quarter, which rose 120% year-over-year to $121.0 million.
 

Kolb to replace Landsberg in MRM top spot

July 28, 2011

MRM Worldwide global president and COO Bill Kolb will succeed Marc Landsberg as CEO of the direct and digital agency after a months-long transition period.
 

Revenue up at Interpublic, IAN unit

July 28, 2011

The Interpublic Group of Companies' second-quarter revenue increased 4.7% organically, compared with the prior year, to $1.74 billion. The holding company's Integrated Agency Network segment, which includes agencies McCann Worldgroup, Draftfcb, Lowe & Partners and Mediabrands, saw second-quarter revenue growth of 3.9% to $1.47 billion.
 

Acxiom names Howe CEO; revenue up

July 27, 2011

Marketing services company Acxiom Corp. named Scott Howe CEO and president on July 27, prior to its fiscal first quarter 2012 earnings call. The Little Rock, Ark.-based company reported a 6.9% year-over-year revenue increase to $288.9 million in the period.
 

Microsoft online ad revenue jumps by $100M in Q4

July 21, 2011

Microsoft's revenue from search and display advertising spiked by 20%, an increase of $100 million, to $597 million in its fiscal fourth quarter. Online advertising revenue in Microsoft's 2011 fiscal year, which ended June 30, grew by 19% year-over-year to $2.3 billion.
 

Omnicom's marketing services revenue up 5% in Q2

July 19, 2011

Omnicom Group's second-quarter marketing services revenue grew 5% organically, compared with the prior year, to $1.9 billion, the company said July 19. The holding company's overall revenue reached $3.5 billion for the quarter, up 15% compared with the prior year.
 

Google revenue up 32% in Q2

July 14, 2011

Google reported $9 billion in second-quarter revenue on July 14, a 32% increase compared with Q2 2010. The company's revenue from advertising grew 33% year-over-year to $8.7 billion in the second quarter, accounting for 97% of total revenue.