Healthcare obligations loom, while shipping and packages revenues and volume increases by double digits
Excellent mobile results validates Zuckerberg's 2012 company crisis
Just 23% of B2B companies are achieving higher revenue growth thanks to customer experience—or lack thereof.
72% of companies that exceeded revenue targets by at least 25% have a defined sales enablement function.
Plus, mobile revenues jump 54%.
Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.
In this webinar, you'll discover how account-based marketing can help you achieve better results in three key stages.
Some quick info hits to keep you up-to-date, including the percentage of revenue attributable to mobile phone and tablet purchases in Q1 2014.
Getting inbound and outbound lead gen on the same track.
Is it really marketing's fault that sales can't close deals? Is it the sales team's fault that marketing collateral goes unused? Ultimately, the blame lies with senior management.
Despite acknowledging its importance, 30% of companies have not increased their investment in customer experience, a study says.
As competition intensifies, global e-commerce organizations face challenges in differentiating their offerings with key audiences.
Marketing automation software is on track to become a multi-billion dollar business within six years, a new study says.
U.S. performance drove revenue up 2.4%, but poor results in Europe contributed to a 40% decrease in net income.
Web-based methods also represented 20% of organic growth for the agency network during the period.
Marketers take prospective buyers on a journey to becoming loyal customers. By organizing events, launching website content, developing white papers, distributing email campaigns and more, marketers own a significant piece of the customer experience possible and have a tremendous impact on the bottom line.
The holidays: It's the most wonderful time of the year. It's also the time of year when marketers and retailers are heavily focused on driving all-important revenues. They have to be.
Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.
Debbie Qaqish, inventor of the term 'revenue marketing' (she has a copyright), tells why ROI-based marketing is not for everybody.
Silverpop's Revenue Analytics app aims to help marketers link campaigns to revenue.
Blogging and revenue-generation don't have to be at cross purposes.
Use loyalty data to identify key target segments and get more revenue from existing customers.
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
Marginal return analysis helps marketers identify the optimal multichannel marketing mix.
Get the most out of marketing automation by avoiding these three common misconceptions.
Three keys to realizing value from social media marketing initiatives.
Designing data-driven maintenance service programs that deliver ongoing annuity streams.
Three ways consumer packaged goods companies can use online customer communities to build engagement and drive sales.
A recent survey uncovers a significantly higher success rate at B2B companies that both track marketing results using ROI metrics and use marketing automation tools.
It was less than two years ago that the late Steve Jobs introduced the iPad. At the time, he heralded the beginning of the "post-PC" era.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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