Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.
In this webinar, you'll discover how account-based marketing can help you achieve better results in three key stages.
Some quick info hits to keep you up-to-date, including the percentage of revenue attributable to mobile phone and tablet purchases in Q1 2014.
Getting inbound and outbound lead gen on the same track.
Is it really marketing's fault that sales can't close deals? Is it the sales team's fault that marketing collateral goes unused? Ultimately, the blame lies with senior management.
Despite acknowledging its importance, 30% of companies have not increased their investment in customer experience, a study says.
As competition intensifies, global e-commerce organizations face challenges in differentiating their offerings with key audiences.
Marketing automation software is on track to become a multi-billion dollar business within six years, a new study says.
U.S. performance drove revenue up 2.4%, but poor results in Europe contributed to a 40% decrease in net income.
Web-based methods also represented 20% of organic growth for the agency network during the period.
Marketers take prospective buyers on a journey to becoming loyal customers. By organizing events, launching website content, developing white papers, distributing email campaigns and more, marketers own a significant piece of the customer experience possible and have a tremendous impact on the bottom line.
The holidays: It's the most wonderful time of the year. It's also the time of year when marketers and retailers are heavily focused on driving all-important revenues. They have to be.
Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.
Debbie Qaqish, inventor of the term 'revenue marketing' (she has a copyright), tells why ROI-based marketing is not for everybody.
Silverpop's Revenue Analytics app aims to help marketers link campaigns to revenue.
Blogging and revenue-generation don't have to be at cross purposes.
Use loyalty data to identify key target segments and get more revenue from existing customers.
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
Marginal return analysis helps marketers identify the optimal multichannel marketing mix.
Get the most out of marketing automation by avoiding these three common misconceptions.
Three keys to realizing value from social media marketing initiatives.
Designing data-driven maintenance service programs that deliver ongoing annuity streams.
Three ways consumer packaged goods companies can use online customer communities to build engagement and drive sales.
A recent survey uncovers a significantly higher success rate at B2B companies that both track marketing results using ROI metrics and use marketing automation tools.
It was less than two years ago that the late Steve Jobs introduced the iPad. At the time, he heralded the beginning of the "post-PC" era.
Will mobile drive more e-commerce revenue than PCs? Our readers respond to the April Gloves Off question.
WPP Group's branding and identity, healthcare and specialist communications division reported full-year 2011 like-for-like revenue growth of 6.9% to $10 billion, the holding company said Mar. 1. The unit, which includes direct, digital and interactive marketing agencies, also reported a slight like-for-like revenue decline in the fourth quarter. Havas, which also reported 2011 financials on Mar. 1, said revenue increased 5.6% organically to $2.1 billion, compared with the prior year.
Although 2012 is predicted to see historically high commodities prices — affecting both PepsiCo's and Coca-Cola's bottom line — each is committing a significant amount of cost-cutting to an increase in marketing spend in 2012.
Verizon Wireless reported record growth in revenue in the fourth quarter of 2011, with a 7.7% year-over-year increase to $28.4 billion compared with Q4 2010, the company said in a Jan. 24 earnings statement. Revenue for the year rose 4% to a total of $110.9 billion, compared with the same period in 2010.
Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...