Getting inbound and outbound lead gen on the same track.
Is it really marketing's fault that sales can't close deals? Is it the sales team's fault that marketing collateral goes unused? Ultimately, the blame lies with senior management.
As competition intensifies, global e-commerce organizations face challenges in differentiating their offerings with key audiences.
Marketers take prospective buyers on a journey to becoming loyal customers. By organizing events, launching website content, developing white papers, distributing email campaigns and more, marketers own a significant piece of the customer experience possible and have a tremendous impact on the bottom line.
The holidays: It's the most wonderful time of the year. It's also the time of year when marketers and retailers are heavily focused on driving all-important revenues. They have to be.
Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.
Debbie Qaqish, inventor of the term 'revenue marketing' (she has a copyright), tells why ROI-based marketing is not for everybody.
Silverpop's Revenue Analytics app aims to help marketers link campaigns to revenue.
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
Three keys to realizing value from social media marketing initiatives.
A recent survey uncovers a significantly higher success rate at B2B companies that both track marketing results using ROI metrics and use marketing automation tools.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...