As competition intensifies, global e-commerce organizations face challenges in differentiating their offerings with key audiences.
Marketers take prospective buyers on a journey to becoming loyal customers. By organizing events, launching website content, developing white papers, distributing email campaigns and more, marketers own a significant piece of the customer experience possible and have a tremendous impact on the bottom line.
The holidays: It's the most wonderful time of the year. It's also the time of year when marketers and retailers are heavily focused on driving all-important revenues. They have to be.
Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.
Debbie Qaqish, inventor of the term 'revenue marketing' (she has a copyright), tells why ROI-based marketing is not for everybody.
Silverpop's Revenue Analytics app aims to help marketers link campaigns to revenue.
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
Three keys to realizing value from social media marketing initiatives.
A recent survey uncovers a significantly higher success rate at B2B companies that both track marketing results using ROI metrics and use marketing automation tools.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.