Revenue Marketing

Lead Spotting

Lead Spotting

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Getting inbound and outbound lead gen on the same track.

New Approaches, Old Arguments

New Approaches, Old Arguments

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Is it really marketing's fault that sales can't close deals? Is it the sales team's fault that marketing collateral goes unused? Ultimately, the blame lies with senior management.

Revenue Opportunities Marketers Can't Afford to Miss

Revenue Opportunities Marketers Can't Afford to Miss

As competition intensifies, global e-commerce organizations face challenges in differentiating their offerings with key audiences.

3 Secrets to Measuring Marketing's Impact on Revenue

3 Secrets to Measuring Marketing's Impact on Revenue

Marketers take prospective buyers on a journey to becoming loyal customers. By organizing events, launching website content, developing white papers, distributing email campaigns and more, marketers own a significant piece of the customer experience possible and have a tremendous impact on the bottom line.

Four Loyalty Trends to Watch in 2014

Four Loyalty Trends to Watch in 2014

The holidays: It's the most wonderful time of the year. It's also the time of year when marketers and retailers are heavily focused on driving all-important revenues. They have to be.

Marketing Leads Here!

Marketing Leads Here!

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Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.

Revenue Marketing Is Looking for a Few Good Leaders

Revenue Marketing Is Looking for a Few Good Leaders

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Debbie Qaqish, inventor of the term 'revenue marketing' (she has a copyright), tells why ROI-based marketing is not for everybody.

News Byte: Gaining Insight Into Marketing Performance

News Byte: Gaining Insight Into Marketing Performance

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Silverpop's Revenue Analytics app aims to help marketers link campaigns to revenue.

Real-Time Data That Sparkles

Real-Time Data That Sparkles

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Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.

The Business Side of Social Marketing

The Business Side of Social Marketing

Three keys to realizing value from social media marketing initiatives.

Metrics and technology unite!

Metrics and technology unite!

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A recent survey uncovers a significantly higher success rate at B2B companies that both track marketing results using ROI metrics and use marketing automation tools.

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