Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
Three keys to realizing value from social media marketing initiatives.
A recent survey uncovers a significantly higher success rate at B2B companies that both track marketing results using ROI metrics and use marketing automation tools.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.