ReturnPath Service Handles E-Mail Address Changes

Share this article:
ReturnPath Inc., Evergreen, CO, went live this week with a service that enables marketers to keep their e-mail address databases up to date and helps to eliminate "dead" addresses.


The service, available at www.returnpath.net, uses a contributed database. Marketers contribute their databases of e-mail names, and ReturnPath sends notification to consumers on the list that they can review their data. The company enables consumers to review which e-mail addresses are on marketers' files and allows them to update their data.


The company said DatabaseONE, New York, a provider of proprietary business and consumer content, is the latest company to sign up and is offering the change-of-address service to its InfoConnect service clients.


"Companies that depend on e-mail for customer retention need a solution to e-mail churn or risk losing 25 percent of their customer e-mail database every year," Michael Morreale, president of DatabaseONE, said in a statement.


ReturnPath said 22 companies are enrolled in its network. DoubleClick Inc. is a minority investor in the company.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.