ReturnPath Service Handles E-Mail Address Changes

Share this article:
ReturnPath Inc., Evergreen, CO, went live this week with a service that enables marketers to keep their e-mail address databases up to date and helps to eliminate "dead" addresses.


The service, available at www.returnpath.net, uses a contributed database. Marketers contribute their databases of e-mail names, and ReturnPath sends notification to consumers on the list that they can review their data. The company enables consumers to review which e-mail addresses are on marketers' files and allows them to update their data.


The company said DatabaseONE, New York, a provider of proprietary business and consumer content, is the latest company to sign up and is offering the change-of-address service to its InfoConnect service clients.


"Companies that depend on e-mail for customer retention need a solution to e-mail churn or risk losing 25 percent of their customer e-mail database every year," Michael Morreale, president of DatabaseONE, said in a statement.


ReturnPath said 22 companies are enrolled in its network. DoubleClick Inc. is a minority investor in the company.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to ...

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.