Return Path Testing E-Mail List Cleaning Service

Share this article:
Return Path Inc., which offers an e-mail change of address service, is beta-testing PureList, an e-mail list cleaning service, the company said this week.


The service can identify faulty and bounced e-mail addresses -- including those blocked by Internet service providers -- and restore addresses, the company said. It is expected to be available early in the second quarter.


"Every list owner has to confront the inherent instability and volatility of e-mail addresses," said Matt Blumberg, Return Path's CEO. "Because so much can go wrong with your e-mail list, we believe the industry needs a reliable, experienced service bureau dedicated to e-mail list hygiene."


The New York-based company said PureList will provide marketers with an immediate solution to e-mail database corruption. The new service can identify and classify bounced e-mails with 99 percent accuracy, the company said, because it compares addresses against its database of known undeliverable addresses.


The service also can identify ISPs that are blocking company e-mail messages, standardize e-mail formats, and correct and restore multiple forms of undeliverable e-mail messages.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.