Return Path Signs Catalog Marketing Services, e-DialogE-mail change of address service provider Return Path Inc. said yesterday that database marketer Catalog Marketing Services and e-mail marketer e-Dialog will integrate Return Path's ECOA service into their database platforms and offer their clients a means to keep their e-mail lists up-to-date.
"These strategic alliances each help Return Path expand its position in unique markets," said Matt Blumberg, Return Path's CEO. "e-Dialog and CMS strengthen our client reach among multichannel direct and catalog marketers respectively."
With the addition of CMS and e-Dialog, Return Path said it now has 37 direct and e-mail marketing service bureau partners. The company has more than 120 clients and said more than 5 million consumers have registered e-mail address changes. It adds about 700,000 new addresses a month.