Return Path Offers RSS Ads

Share this article:
E-mail performance management firm Return Path said today it is partnering with RSS management service FeedBurner to offer its clients advertising in RSS feeds.


As part of its Postmaster Direct online lead generation services, Return Path will sell RSS advertising for feeds to clients and prospects, acting as a reseller for Chicago-based FeedBurner.


"We've been watching the development of RSS as a new channel over the last couple of years," said Matt Blumberg, CEO of Return Path, New York. "It is growing by a very small segment of the Internet population; within that small segment is very prominent usage."


Return Path has focused on e-mail deliverability and reputation.


"We see RSS as a complement to e-mail and other online advertising in that it provides marketers with one more medium for reaching potential customers in a targeted fashion," added Marty Donner, vice president and general manager of Return Path List and Data Solutions.


As the popularity of RSS grows, advertising in RSS feeds will become more vital, said Blumberg and Brent Hill, vice president of business development for FeedBurner.


"Agencies and marketers are understanding the potential of reaching a subscribed base where everybody has opted in to receive content, a direct pipeline to get your message through," Hill said.


FeedBurner, which helps publishers analyze their RSS feeds and subscriber base, has found that most RSS users are interested in the consumer electronics, technology, consumer products, financial services, automotive and media sectors.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.