Return Path Offers 90-Day Category HotlinesReturn Path, New York, announced the availability yesterday of its 90-Day Consumer Category Preference List through its PostMasterDirect division. This double-opt-in e-mail list is sourced from the 400 Web sites in Return Path's partner network.
Hotline categories include free stuff, books, consumer electronics, movies/entertainment, computers, music, games, employment, health/fitness and investing/finance. Each category varies in the number of names available, and the overall 90-day hotline totals more than 1.5 million names. Base price for the file is $100/M.
The list also serves as a consumer interest index identifying the top categories consumers requested receiving e-mail about during the current 90-day period. The top five categories were consumer electronics, downloads, travel/leisure, college students and movies/entertainment.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters