Return Path Offers 90-Day Category Hotlines

Share this article:
Return Path, New York, announced the availability yesterday of its 90-Day Consumer Category Preference List through its PostMasterDirect division. This double-opt-in e-mail list is sourced from the 400 Web sites in Return Path's partner network.


Hotline categories include free stuff, books, consumer electronics, movies/entertainment, computers, music, games, employment, health/fitness and investing/finance. Each category varies in the number of names available, and the overall 90-day hotline totals more than 1.5 million names. Base price for the file is $100/M.


The list also serves as a consumer interest index identifying the top categories consumers requested receiving e-mail about during the current 90-day period. The top five categories were consumer electronics, downloads, travel/leisure, college students and movies/entertainment.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.