Return Path Introduces E-Mail Reputation Service
Sender Score aggregates 60 data points from 50 million e-mail boxes around the Internet to quantify a mailer's reputation, looking at factors such as complaint rates, unknown user rates, security practices, identity stability and unsubscribe functionality. Data comes from several major ISPs and filtering companies, including Mailshell, Cloudmark and Lashback.
The product is for both e-mail senders to help them in their deliverability efforts and for ISPs to help in their e-mail filtering programs.
The company also said last week that all of its Delivery Assurance Solutions products would be branded as Sender Score.