Return Path Inc. expands e-mail delivery services globally

E-mail delivery services firm Return Path Inc. has expanded its international service offerings with increased delivery monitoring for 40 new international domains, the launch of the Sender Score Receiver Alliance and custom monitoring services for e-mail service providers.

The Sender Score Monitor expansion adds full coverage for Latin America. It also deepens existing coverage in Europe and the Asia-Pacific region.

"Return Path's clients are global, which means international coverage is critical to serving our existing client base overseas," said George Bilbrey, vice president and general manager at Return Path. "By broadening our international tools and by building the Sender Score Receiver Alliance, we can provide in-depth support for the European market."

In South America, Sender Score Monitor now covers Argentina, Brazil, Chile, Venezuela, as well as Mexico. In Asia, countries with expanded coverage  include Australia, Hong Kong, India, Japan, Korea, New Zealand and Singapore. New domains were also added for Belgium, Czech Republic, Denmark, Finland, Ireland, Poland, Portugal, Russia and Sweden.

The Sender Score Receiver Alliance helps e-mail service providers increase deliverability by creating a way for e-mail service providers and Internet service providers to communicate and solve deliverability challenges for permission-based e-mail programs.

The charter program for the Sender Score Receiver Alliance launched earlier this year with one United States and one European e-mail service provider, eDialog and eCircle.

Return Path also has launched a custom version of its Sender Score Monitor for international e-mail service providers, after receiving many requests from foreign providers. E-mail service providers can now resell deliverability monitoring to clients through this program.

"For marketers with global reach, they now have a more robust delivery monitoring solution, and the global support they need in for their deliverability success," Mr. Bilbrey said. "We are constantly striving to make our solutions better for our clients. International support is important for most companies today, so these enhancements will go a long way to making our clients' e-mail marketing more effective."