Return Path debuts new deliverability tool

Share this article:

Return Path's Sender Score e-mail deliverability service provider has introduced a new version of its Sender Score Monitor tool that incorporates real-time reputation diagnostics into its campaign monitoring analytics.

The release of the Sender Score Monitor platform integrates Return Path's data from proprietary Sender Score Reputation Monitor system with its campaign monitoring platform to instantly alert mailers to root causes of delivery failures.

In the Sender Score Monitor system, clients will see icons that show when there is problem, why it occurred, and how to fix the issue. The system also lets clients aggregate major global Internet service provider feedback loops of end-user complaints into a single dashboard by campaign.

This lets marketers better analyze the relevancy of campaigns and database segments and unsubscribe customers who no longer want to receive e-mail.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Blame Canada? CASL Leads to SPAM in the Short-Term

Blame Canada? CASL Leads to SPAM in the ...

In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.