Return Path debuts e-mail platform for mobile

Share this article:

E-mail services firm Return Path Inc. has debuted an e-mail rendering platform for mobile devices.

Marketers can now use Return Path's Sender Score Campaign Preview service to see how e-mail campaigns will render on smartphone devices.

“The reason that we chose to add mobile is that there is a lot of market research that shows that consumers are now reading their e-mail on mobile devices more often,” said George Bilbrey, general manager of delivery assurance at Return Path.

The new rendering service aims to address the challenge of consumers viewing e-mails that were designed for desktop computers on the smaller mobile screen.

“The available real estate on a mobile device is much smaller, and images do not always show up on the mobile phone,” added Bilbrey. “Instead, you just see the code with a link to the image, which looks bad.”

In addition to adding mobile rendering, Sender Score Campaign Preview has added the capability to view e-mail campaigns, prior to delivery, in seven e-mail readers internationally, including France, Germany and the UK.

 

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.