Return Path Adds More Browsers to E-Mail Pre-Campaign Tool

Share this article:
Return Path said it upgraded its pre-campaign testing tool last week for e-mail campaigns.


Campaign Preview 1.5 adds AOL Web, Gmail, Earthlink, mail.com and AOL 8.0 to its anti-spam and rendering service.


The latest release lets e-mail marketers preview campaigns side-by-side as thumbnail images, showing how the messages will display in each client. The program also flags specific elements in content that could be caught in a spam filter.


Other new features of the upgrade include dashboard reports for individual users and industry benchmark data, a spell check for subject lines and enhanced bounced message displays.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.