Return Path acquires OtherInbox

Share this article:
Email deliverability firm Return Path acquired email technology company OtherInbox, the company said on Jan. 10. The acquisition closed in late December, said Return Path CEO Matt Blumberg, who declined to disclose terms.

“For our clients, we're now going to know even more about how end users interact with their email, and we'll be able to provide them with new data about that. The data from OtherInbox will certainly enhance the email reputation database we already have,” Blumberg said.

OtherInbox's Organizer product segments emails from online retailers and social networks for consumers who use Google's, Yahoo's or AOL's email services. The company also markets an Unsubscriber product.

OtherInbox will operate as a wholly owned subsidiary of Return Path. The company's founder and CEO Joshua Baer reports directly to Blumberg as a member of Return Path's executive committee.

All OtherInbox employees are being retained and will continue to work out of the company's Austin, Texas, office, Blumberg said.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.