CMOs often find themselves stuck between a rock and a hard place, or in this case a Director and the CEO. See what advice our readers had to share.
CMOs often find themselves stuck between a rock and a hard place, or in this case a Director and the CEO. Read this month's Marketing Challenge scenario and tell us what you would do to solve the CMO's dilemma. Answers due to email@example.com by Friday, November 29.
At the core of every marketing campaign is a bid for retention.
Marketers need to show their customers some love.
Today's consumers expect that the sale is just the beginning of a journey of increasingly personalized and sustained engagement.
4 reasons marketers should care about customer service and how it affects their branding and customer retention efforts.
One measures a company's customer population as a whole; the other, individual customers. Choose wisely.
Business tend to believe that churn occurs once a customer unsubscribes from a list but it might have been long before then.
Get to know your customers before they disappear.
Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?
Two lessons from B2B companies that B2C businesses can use to improve their marketing performance.
Marketers aiming to increase retention must embrace a customer-success philosophy.
Using data to align marketers' perceptions with the actual customer experience.
Jaguar Land Rover is leveraging cutting-edge technologies to retain customers in an after-sales environment.
IC Places, a media company that produces entertainment content for websites and television, has chosen to work with ApFormance to optimize its website's loading speed.
By treating every budget center, customer or prospect opportunity the same, marketing heads are wasting money.
Whether you call them "triggers," "retention touchpoints" or "lifecycle campaigns," timed communications that reach your customers automatically play an important role in any direct marketing strategy. Here are three techniques to help you routinely communicate with your customers without spending a lot of time.
PayPal said to visit its Shopping Showcase for a big-picture look at its mobile payment plans.
More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.
B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners.
Outdoor goods retailer Moosejaw Mountaineering faced the predicament of keeping consumers informed about promotions and events via email while not bombarding them to the point that they would unsubscribe.
The daily deals sector has garnered plenty of headlines in the marketing press recently, including in this publication. That's no surprise given its size (pegged at $1.25 billion by BIA/Kelsey) and judging by the players who've launched daily deals services — Google, Facebook, Amazon.com and AT&T — to compete with the likes of Groupon and LivingSocial.
While the mobile marketer crowd is abuzz about the latest location-based marketing tools, "old-fashioned" location-based event promotions are hitting the road and helping marketers effectively build their in-house databases.
I have heard many marketers complain about the escalating cost of acquiring customers in our fragmented, distracted media environment.
Digital marketing firm Efficient Frontier announced it has acquired social marketing company Context Optional. Both companies will operate as separate entities with no planned structural changes; the acquisition is expected to close "within the coming weeks," said David Karnstedt, president and CEO of Efficient Frontier. Terms of the deal were not disclosed.
When you are in the midst of executing an email or social marketing campaign — rushing to meet deadlines, pulling together creative, copy and getting approvals — it is easy to lose sight of your campaign objectives.
There are more than 30,000 fitness centers in the US, double the number from just 10 years ago, according to a study by business research firm IBISWorld. Two fitness franchises, Town Sports and 24 Hour Fitness, are trying to maintain an edge in this growing sector, though they vary in size and approach.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.