Retention

Ignore or Engage the CEO: Answers

Ignore or Engage the CEO: Answers

CMOs often find themselves stuck between a rock and a hard place, or in this case a Director and the CEO. See what advice our readers had to share.

Marketing Challenge: Ignore or Engage the CEO

Marketing Challenge: Ignore or Engage the CEO

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CMOs often find themselves stuck between a rock and a hard place, or in this case a Director and the CEO. Read this month's Marketing Challenge scenario and tell us what you would do to solve the CMO's dilemma. Answers due to ginger.conlon@dmnews.com by Friday, November 29.

Segment, Monetize, Retain, Repeat

Segment, Monetize, Retain, Repeat

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At the core of every marketing campaign is a bid for retention.

Infographic: Are You in a Committed Relationship with Your Customers?

Infographic: Are You in a Committed Relationship with Your Customers?

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Marketers need to show their customers some love.

The Sales Funnel is Dead

The Sales Funnel is Dead

Today's consumers expect that the sale is just the beginning of a journey of increasingly personalized and sustained engagement.

Is Customer Service Killing Your Brand?

Is Customer Service Killing Your Brand?

4 reasons marketers should care about customer service and how it affects their branding and customer retention efforts.

Retention Is Not Loyalty

Retention Is Not Loyalty

One measures a company's customer population as a whole; the other, individual customers. Choose wisely.

The Long, Gradual, and Painful Goodbye

The Long, Gradual, and Painful Goodbye

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Business tend to believe that churn occurs once a customer unsubscribes from a list but it might have been long before then.

Infographic: Segmentation Sorcery

Infographic: Segmentation Sorcery

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Get to know your customers before they disappear.

Timeless Truth #6: Make New Friends, But Don't Forget the Old

Timeless Truth #6: Make New Friends, But Don't Forget the Old

Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?

What B2B Marketers Can Teach Their B2C Counterparts

What B2B Marketers Can Teach Their B2C Counterparts

Two lessons from B2B companies that B2C businesses can use to improve their marketing performance.

The New Bottom Line: Customer Success

The New Bottom Line: Customer Success

Marketers aiming to increase retention must embrace a customer-success philosophy.

Marketer vs. Reality

Marketer vs. Reality

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Using data to align marketers' perceptions with the actual customer experience.

Jaguar Land Rover aims to increase customer retention

Jaguar Land Rover aims to increase customer retention

Jaguar Land Rover is leveraging cutting-edge technologies to retain customers in an after-sales environment.

IC Places hires ApFormance to optimize website

IC Places hires ApFormance to optimize website

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IC Places, a media company that produces entertainment content for websites and television, has chosen to work with ApFormance to optimize its website's loading speed.

Tip the balance to loyal patrons

Tip the balance to loyal patrons

By treating every budget center, customer or prospect opportunity the same, marketing heads are wasting money.

Tailor your timed communication to stay relevant, boost ROI

Tailor your timed communication to stay relevant, boost ROI

Whether you call them "triggers," "retention touchpoints" or "lifecycle campaigns," timed communications that reach your customers automatically play an important role in any direct marketing strategy. Here are three techniques to help you routinely communicate with your customers without spending a lot of time.

Walking thru the PayPal Shopping Showcase

Walking thru the PayPal Shopping Showcase

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PayPal said to visit its Shopping Showcase for a big-picture look at its mobile payment plans.

Survey: Email top channel for increased spend in 2012

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More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.

Beyond Leads

Beyond Leads

B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners.

Moosejaw Mountaineering 
offers email snooze button

Moosejaw Mountaineering 
offers email snooze button

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Outdoor goods retailer Moosejaw Mountaineering faced the predicament of keeping consumers informed about promotions and events via email while not bombarding them to the point that they would unsubscribe.

Sign me up: in praise of the daily deal

Sign me up: in praise of the daily deal

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The daily deals sector has garnered plenty of headlines in the marketing press recently, including in this publication. That's no surprise given its size (pegged at $1.25 billion by BIA/Kelsey) and judging by the players who've launched daily deals services — Google, Facebook, Amazon.com and AT&T — to compete with the likes of Groupon and LivingSocial.

Rand McNally drives database with road show promotions accenting GPS devices

Rand McNally drives database with road show promotions accenting GPS devices

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While the mobile marketer crowd is abuzz about the latest location-based marketing tools, "old-fashioned" location-based event promotions are hitting the road and helping marketers effectively build their in-house databases.

Break from the acquisition cult

Break from the acquisition cult

I have heard many marketers complain about the escalating cost of acquiring customers in our fragmented, distracted media environment.

Efficient Frontier acquires Context Optional, expands social marketing business

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Digital marketing firm Efficient Frontier announced it has acquired social marketing company Context Optional. Both companies will operate as separate entities with no planned structural changes; the acquisition is expected to close "within the coming weeks," said David Karnstedt, president and CEO of Efficient Frontier. Terms of the deal were not disclosed.

Leverage retention in email campaigns for more profit

Leverage retention in email campaigns for more profit

When you are in the midst of executing an email or social marketing campaign — rushing to meet deadlines, pulling together creative, copy and 
getting approvals — it is easy to lose sight of your campaign objectives.

National fitness clubs fight member churn, but better marketing integration is needed

National fitness clubs fight member churn, but better marketing integration is needed

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There are more than 30,000 fitness centers in the US, double the number from just 10 years ago, according to a study by business research firm IBISWorld. Two fitness franchises, Town Sports and 24 Hour Fitness, are trying to maintain an edge in this growing sector, though they vary in size and approach.

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