Retargeting

Why Email Marketing Remains So Effective

Why Email Marketing Remains So Effective

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A simple reward, apology, thank you, or reminder can go a long way with email subscribers.

Tealium Makes Connections With the Clouds

Tealium Makes Connections With the Clouds

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The tag management provider's new connectors to leading marketing clouds aim to improve remarketing campaigns.

News Byte: MyBuys Debuts MyAds

News Byte: MyBuys Debuts MyAds

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The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.

News Byte: Demandbase Intros Automated B2B Retargeting

News Byte: Demandbase Intros Automated B2B Retargeting

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The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...