Retargeting

The Monday Stack: Personalization is Not Always Smart

The Monday Stack: Personalization is Not Always Smart

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Our weekly column about marketing tech and ops

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

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Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

Meet the Marketer: Jackie Lamping

Meet the Marketer: Jackie Lamping

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Jackie Lamping, VP of marketing at Sojern, has always questioned the methodology behind marketing and now bring her sense of curiosity to the tourism industry.

Cariloha Drives Traffic and Conversion with Retargeting

Cariloha Drives Traffic and Conversion with Retargeting

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How the bamboo apparel and accessories retailer targeted returning site visitors with display and Facebook ads

Which U.S. Cities Are Ignoring Your Ads?

Which U.S. Cities Are Ignoring Your Ads?

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A study by AdRoll and Priceonomics breaks down which cities and states are most and least likely to click.

To Know or Not to Know? The Paradox of Digital Identity

To Know or Not to Know? The Paradox of Digital Identity

Marketers who don't bother to learn and use customers' privacy preferences are just a creepy ad or a retargeting sofa away from losing their customers' business forever.

Cart Abandonment Emails May Have Hit a Plateau

Cart Abandonment Emails May Have Hit a Plateau

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A new study reveals that the use of cart abandonment strategies may have peaked.

How Marketing Is Changing the Way I Use the Web

How Marketing Is Changing the Way I Use the Web

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Finding products and services is easier than it's ever been, but at what cost?

Retargeting on Facebook Is on the Rise

Retargeting on Facebook Is on the Rise

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The social networking giant saw a 31% year-over-year average increase in spend per advertiser on retargeting.

Magnetic and MyBuys Merge

Magnetic and MyBuys Merge

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Magnetic bolsters its retargeting platform with MyBuys' enhanced personalization capabilities.

Why Email Marketing Remains So Effective

Why Email Marketing Remains So Effective

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A simple reward, apology, thank you, or reminder can go a long way with email subscribers.

Tealium Makes Connections With the Clouds

Tealium Makes Connections With the Clouds

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The tag management provider's new connectors to leading marketing clouds aim to improve remarketing campaigns.

News Byte: MyBuys Debuts MyAds

News Byte: MyBuys Debuts MyAds

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The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.

News Byte: Demandbase Intros Automated B2B Retargeting

News Byte: Demandbase Intros Automated B2B Retargeting

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The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects.

New School Couponing: Buyer (and Marketer) Beware

New School Couponing: Buyer (and Marketer) Beware

The daily deal extravaganza may have finally met a plateau, but online coupons are still alive and (sometimes) well.

Should Auld Acquaintance Be Forgot? No, They Should Be Retargeted

Should Auld Acquaintance Be Forgot? No, They Should Be Retargeted

The four Ps—product, place, price, and promotion—serve as a helpful method for breaking down a marketing strategy. But now there's a fifth P.

Facebook Helps Indochino Tailor to Consumer Needs

Facebook Helps Indochino Tailor to Consumer Needs

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The custom-made tailored apparel company uses custom audiences and lookalike modeling to get in front of the right people at the right time.

News Byte: Facebook Announces Tool for Re-targeting Mobile App and Website Visitors

News Byte: Facebook Announces Tool for Re-targeting Mobile App and Website Visitors

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Facebook will soon give marketers using Customer Audiences a new way to re-target consumers.

Shoe Carnival Cobbles Up a Retargeting Program

Shoe Carnival Cobbles Up a Retargeting Program

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Shoe Carnival's e-commerce site was suffering because it couldn't target relevant products to potential customers. So the site stepped up its game.

4 Components of a Complete Direct Mail System

4 Components of a Complete Direct Mail System

There are several essential components you must include in your marketing strategy if you want to construct a complete direct mail marketing system. Let's take a look.

Remarketing campaign success factors

Remarketing campaign success factors

Customer interest levels and permission gained to reengage can impact remarketing success rates—in some areas more than others.

Imitation is the sincerest form of flattery

Imitation is the sincerest form of flattery

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Facebook's Collection and Want Button give off a Pinterest vibe

Woodworking supply retailer's strategic retargeting campaign a model of success

Woodworking supply retailer's strategic retargeting campaign a model of success

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If marketers realized precisely how much money they were leaving on the table — or, to be more specific, in the abandoned shopping cart — they'd be horrified.

Plug-ins: b-to-b marketing

Plug-ins: b-to-b marketing

Managing your data so that it works for you takes work — especially in the data-driven b-to-b marketing world.

Targeting soup: choosing the right method for you

Targeting soup: choosing the right method for you

With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting.

Plug-ins: search marketing

Plug-ins: search marketing

Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.

Q&A: Jason Kulpa, CEO, Underground Elephant

Q&A: Jason Kulpa, CEO, Underground Elephant

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Jason Kulpa, Underground Elephant's CEO, discusses why being invisible 
is a best practice and his agency's 
survival in time of dynamic change.

Unlock online display with email retargeting practices

Unlock online display with email retargeting practices

Retargeting is an emerging practice that first uses email to gauge consumer interest, then, based on responsiveness, reengages consumers via online display.

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Company of the Week

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