Retargeting

Why Email Marketing Remains So Effective

Why Email Marketing Remains So Effective

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A simple reward, apology, thank you, or reminder can go a long way with email subscribers.

Tealium Makes Connections With the Clouds

Tealium Makes Connections With the Clouds

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The tag management provider's new connectors to leading marketing clouds aim to improve remarketing campaigns.

News Byte: MyBuys Debuts MyAds

News Byte: MyBuys Debuts MyAds

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The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.

News Byte: Demandbase Intros Automated B2B Retargeting

News Byte: Demandbase Intros Automated B2B Retargeting

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The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects.

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