A simple reward, apology, thank you, or reminder can go a long way with email subscribers.
The tag management provider's new connectors to leading marketing clouds aim to improve remarketing campaigns.
The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.
The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...