Our weekly column about marketing tech and ops
Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston
Jackie Lamping, VP of marketing at Sojern, has always questioned the methodology behind marketing and now bring her sense of curiosity to the tourism industry.
How the bamboo apparel and accessories retailer targeted returning site visitors with display and Facebook ads
A study by AdRoll and Priceonomics breaks down which cities and states are most and least likely to click.
Marketers who don't bother to learn and use customers' privacy preferences are just a creepy ad or a retargeting sofa away from losing their customers' business forever.
A new study reveals that the use of cart abandonment strategies may have peaked.
Finding products and services is easier than it's ever been, but at what cost?
The social networking giant saw a 31% year-over-year average increase in spend per advertiser on retargeting.
Magnetic bolsters its retargeting platform with MyBuys' enhanced personalization capabilities.
A simple reward, apology, thank you, or reminder can go a long way with email subscribers.
The tag management provider's new connectors to leading marketing clouds aim to improve remarketing campaigns.
The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.
The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects.
The daily deal extravaganza may have finally met a plateau, but online coupons are still alive and (sometimes) well.
The four Ps—product, place, price, and promotion—serve as a helpful method for breaking down a marketing strategy. But now there's a fifth P.
The custom-made tailored apparel company uses custom audiences and lookalike modeling to get in front of the right people at the right time.
Facebook will soon give marketers using Customer Audiences a new way to re-target consumers.
Shoe Carnival's e-commerce site was suffering because it couldn't target relevant products to potential customers. So the site stepped up its game.
There are several essential components you must include in your marketing strategy if you want to construct a complete direct mail marketing system. Let's take a look.
Customer interest levels and permission gained to reengage can impact remarketing success rates—in some areas more than others.
Facebook's Collection and Want Button give off a Pinterest vibe
If marketers realized precisely how much money they were leaving on the table — or, to be more specific, in the abandoned shopping cart — they'd be horrified.
Managing your data so that it works for you takes work — especially in the data-driven b-to-b marketing world.
With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting.
Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.
Jason Kulpa, Underground Elephant's CEO, discusses why being invisible is a best practice and his agency's survival in time of dynamic change.
Retargeting is an emerging practice that first uses email to gauge consumer interest, then, based on responsiveness, reengages consumers via online display.
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