Retarget

New School Couponing: Buyer (and Marketer) Beware

New School Couponing: Buyer (and Marketer) Beware

The daily deal extravaganza may have finally met a plateau, but online coupons are still alive and (sometimes) well.

Should Auld Acquaintance Be Forgot? No, They Should Be Retargeted

Should Auld Acquaintance Be Forgot? No, They Should Be Retargeted

The four Ps—product, place, price, and promotion—serve as a helpful method for breaking down a marketing strategy. But now there's a fifth P.

Facebook Helps Indochino Tailor to Consumer Needs

Facebook Helps Indochino Tailor to Consumer Needs

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The custom-made tailored apparel company uses custom audiences and lookalike modeling to get in front of the right people at the right time.

Shoe Carnival Cobbles Up a Retargeting Program

Shoe Carnival Cobbles Up a Retargeting Program

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Shoe Carnival's e-commerce site was suffering because it couldn't target relevant products to potential customers. So the site stepped up its game.

4 Components of a Complete Direct Mail System

4 Components of a Complete Direct Mail System

There are several essential components you must include in your marketing strategy if you want to construct a complete direct mail marketing system. Let's take a look.

Remarketing campaign success factors

Remarketing campaign success factors

Customer interest levels and permission gained to reengage can impact remarketing success rates—in some areas more than others.

Imitation is the sincerest form of flattery

Imitation is the sincerest form of flattery

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Facebook's Collection and Want Button give off a Pinterest vibe

Woodworking supply retailer's strategic retargeting campaign a model of success

Woodworking supply retailer's strategic retargeting campaign a model of success

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If marketers realized precisely how much money they were leaving on the table — or, to be more specific, in the abandoned shopping cart — they'd be horrified.

Plug-ins: b-to-b marketing

Plug-ins: b-to-b marketing

Managing your data so that it works for you takes work — especially in the data-driven b-to-b marketing world.

Targeting soup: choosing the right method for you

Targeting soup: choosing the right method for you

With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting.

Plug-ins: search marketing

Plug-ins: search marketing

Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.

Q&A: Jason Kulpa, CEO, Underground Elephant

Q&A: Jason Kulpa, CEO, Underground Elephant

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Jason Kulpa, Underground Elephant's CEO, discusses why being invisible 
is a best practice and his agency's 
survival in time of dynamic change.

Unlock online display with email retargeting practices

Unlock online display with email retargeting practices

Retargeting is an emerging practice that first uses email to gauge consumer interest, then, based on responsiveness, reengages consumers via online display.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.