RetailExchange.com Adopts WiredEmpire.com's Marketing Solutions

Share this article:
WiredEmpire, Burlington, MA, a subsidiary of Marketing Services Group Inc., said yesterday that RetailExchange.com, an online business-to-business marketplace for consumer products, has selected WiredEmpire's e-marketing solutions to bolster its customer relationsihp management capabilities.


WiredEmpire's e-Marketing suite allows RetailExchange, Boston, to profile its members and deliver personalized and targeted e-mail messages. In addition, WiredEmpire's solution will allow RetailExchange to evaluate the effectiveness of each campaign and adjust and retarget future campaigns.


RetailExchange will provide its members with timely and pertinent e-mail communications about product offerings targeted to its members' specific needs.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions