retailers

Revenue Opportunities Marketers Can't Afford to Miss

Revenue Opportunities Marketers Can't Afford to Miss

As competition intensifies, global e-commerce organizations face challenges in differentiating their offerings with key audiences.

Is Card-Linked Marketing Good For Your Image?

Is Card-Linked Marketing Good For Your Image?

Banks getting cozy with retailers—an enticing data and targeting partnership, but brands should think twice before jumping in with both feet.

Christmas Day Sales Are Merry for Retailers

Christmas Day Sales Are Merry for Retailers

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Overall sales are up from last year thanks in large part to mobile devices.

Walking in the Consumers' Shoes

Walking in the Consumers' Shoes

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Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.

6 Experimental Marketing Programs From Zappos Labs

6 Experimental Marketing Programs From Zappos Labs

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Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.

Delivered: Birthday Greetings

Delivered: Birthday Greetings

What's in our mailbox this month: birthday greetings. Which birthday marketing message suits?

Shoppers Wait to See What JCPenney and Kohl's Have In Store

Shoppers Wait to See What JCPenney and Kohl's Have In Store

Despite their shared focus on the "cost-conscious mom" demographic, retailer giants JCPenney and Kohl's have very different marketing strategies.

The Price, What's Right?

The Price, What's Right?

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Automatic price match guarantees can work—but not if retailers get carried away with over-the-top offers that seem too good to be true. Listen up big boxers.

Use Showrooming to your Advantage

Use Showrooming to your Advantage

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Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.

New Target Demographic: A Buncha Dudes

New Target Demographic: A Buncha Dudes

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Marketers working in the retail clothes industry should realize is there's a growing demographic of men who are developing a nascent interest in looking like adults, don't know where to start, and will turn online for advice.

Retailers stay static on mobile

Retailers stay static on mobile

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A new survey finds that 2012 spending on mobile initiatives is limited, as top merchants wait for a killer app.

SMB e-retailers see value in Google's Trusted Stores

SMB e-retailers see value in Google's Trusted Stores

Skepticism remains about the overall efficacy of the Google Trusted Stores program for e-commerce storefronts.

Yesmail Interactive: Retail brands' direct marketing hits and misses

Yesmail Interactive: Retail brands' direct marketing hits and misses

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Yesmail released the first round of data from its research report, "Using Digital Market Intelligence to Drive Multi-Channel Success."

Eyeona, Inc. recruits former Best Buy and Yahoo execs

Eyeona, Inc. recruits former Best Buy and Yahoo execs

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Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board.

Q&A: Yuchun Lee, VP of enterprise marketing managements, IBM Industry Solutions

Q&A: Yuchun Lee, VP of enterprise marketing managements, IBM Industry Solutions

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Why is mobile a channel that simply cannot be ignored? IBM's Yuchun Lee explains.

Mobile over PCs: a foregone conclusion

Mobile over PCs: a foregone conclusion

In five years, I think tablets and smartphones will surpass PCs in e-commerce sales — and no, it's not because I have digital strategy in my title.

Showrooming: Minnesotan retailers are fighting mad

Showrooming: Minnesotan retailers are fighting mad

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Showrooming is booming. What's a poor brick-and-mortar retailer to do?

Online sales tax still tops the agenda for major retailers

Online sales tax still tops the agenda for major retailers

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The controversy surrounding the collection of online sales tax isn't new, but the renewed fervor buzzing around it is.

Three ways to get integration initiatives implemented

Three ways to get integration initiatives implemented

It is not uncommon that the retail side of a business doesn't know what the Web side is doing.

Data drives e-commerce

Data drives e-commerce

Retailers delve deep into their quantitative and qualitative consumer data to position brands and create rich customer experiences and personalized communications.

Q&A: Aaron Magness, VP of marketing at Coastal.com

Q&A: Aaron Magness, VP of marketing at Coastal.com

Coastal.com VP of marketing Aaron Magness on the growing importance of creating a personalized experience.

Gift cards acquire new purpose for retailers as direct marketing vehicle

Gift cards acquire new purpose for retailers as direct marketing vehicle

Retailers have now begun to embrace gift cards as both a product and a marketing vehicle, not just a way to grab stray dollars from indecisive shoppers.

Retailers test location-based services

Retailers test location-based services

The advent of smart, constantly-connected handheld devices means customers are more mobile than ever before.

Flirting with your favorite brand

Flirting with your favorite brand

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Social interaction equaled real money this holiday season. So says a new report from social marketing agency Mr Youth.

The rise of digital receipts: Retailers weigh in

The rise of digital receipts: Retailers weigh in

According to a recent survey conducted by Epsilon, 35% of retailers currently offer digital receipts, also known as electronic receipts.

Study: Retailers overlooking tablet and smartphone opportunities

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Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16.

Retail sales increase, markets fall apart

Retail sales increase, markets fall apart

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America might just dig itself out of that recession after all. Maybe. According to the National Retail Federation (NRF), January retail industry sales increased 4% year-over-year, a bittersweet improvement that has divided economic analysts.

Teenage apparel retailers struggle to integrate across marketing channels

Teenage apparel retailers struggle to integrate across marketing channels

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Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.

Wal-Mart merges marketing, merchandising

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Wal-Mart, which last week shook up several of its C-suite positions, is undergoing further reorganization that will integrate the company's merchandising and marketing teams, Wal-Mart president and CEO Bill Simon said in a Jan. 27 statement.

JCPenney overhauls marketing, promo strategy

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JCPenney is getting a new logo and is completely revamping its pricing, branding, promotions, as well as refreshing its stores, the retailer's new CEO Ron Johnson announced Jan. 25.

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