As competition intensifies, global e-commerce organizations face challenges in differentiating their offerings with key audiences.
Banks getting cozy with retailers—an enticing data and targeting partnership, but brands should think twice before jumping in with both feet.
Overall sales are up from last year thanks in large part to mobile devices.
Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.
Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.
What's in our mailbox this month: birthday greetings. Which birthday marketing message suits?
Despite their shared focus on the "cost-conscious mom" demographic, retailer giants JCPenney and Kohl's have very different marketing strategies.
Automatic price match guarantees can work—but not if retailers get carried away with over-the-top offers that seem too good to be true. Listen up big boxers.
Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.
Marketers working in the retail clothes industry should realize is there's a growing demographic of men who are developing a nascent interest in looking like adults, don't know where to start, and will turn online for advice.
A new survey finds that 2012 spending on mobile initiatives is limited, as top merchants wait for a killer app.
Skepticism remains about the overall efficacy of the Google Trusted Stores program for e-commerce storefronts.
Yesmail released the first round of data from its research report, "Using Digital Market Intelligence to Drive Multi-Channel Success."
Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board.
Why is mobile a channel that simply cannot be ignored? IBM's Yuchun Lee explains.
In five years, I think tablets and smartphones will surpass PCs in e-commerce sales — and no, it's not because I have digital strategy in my title.
Showrooming is booming. What's a poor brick-and-mortar retailer to do?
The controversy surrounding the collection of online sales tax isn't new, but the renewed fervor buzzing around it is.
It is not uncommon that the retail side of a business doesn't know what the Web side is doing.
Retailers delve deep into their quantitative and qualitative consumer data to position brands and create rich customer experiences and personalized communications.
Coastal.com VP of marketing Aaron Magness on the growing importance of creating a personalized experience.
Retailers have now begun to embrace gift cards as both a product and a marketing vehicle, not just a way to grab stray dollars from indecisive shoppers.
The advent of smart, constantly-connected handheld devices means customers are more mobile than ever before.
Social interaction equaled real money this holiday season. So says a new report from social marketing agency Mr Youth.
According to a recent survey conducted by Epsilon, 35% of retailers currently offer digital receipts, also known as electronic receipts.
Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16.
America might just dig itself out of that recession after all. Maybe. According to the National Retail Federation (NRF), January retail industry sales increased 4% year-over-year, a bittersweet improvement that has divided economic analysts.
Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.
Wal-Mart, which last week shook up several of its C-suite positions, is undergoing further reorganization that will integrate the company's merchandising and marketing teams, Wal-Mart president and CEO Bill Simon said in a Jan. 27 statement.
JCPenney is getting a new logo and is completely revamping its pricing, branding, promotions, as well as refreshing its stores, the retailer's new CEO Ron Johnson announced Jan. 25.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...