Automatic price match guarantees can work—but not if retailers get carried away with over-the-top offers that seem too good to be true. Listen up big boxers.
Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.
Marketers working in the retail clothes industry should realize is there's a growing demographic of men who are developing a nascent interest in looking like adults, don't know where to start, and will turn online for advice.
A new survey finds that 2012 spending on mobile initiatives is limited, as top merchants wait for a killer app.
Skepticism remains about the overall efficacy of the Google Trusted Stores program for e-commerce storefronts.
Yesmail released the first round of data from its research report, "Using Digital Market Intelligence to Drive Multi-Channel Success."
Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board.
Why is mobile a channel that simply cannot be ignored? IBM's Yuchun Lee explains.
In five years, I think tablets and smartphones will surpass PCs in e-commerce sales — and no, it's not because I have digital strategy in my title.
Showrooming is booming. What's a poor brick-and-mortar retailer to do?
The controversy surrounding the collection of online sales tax isn't new, but the renewed fervor buzzing around it is.
It is not uncommon that the retail side of a business doesn't know what the Web side is doing.
Retailers delve deep into their quantitative and qualitative consumer data to position brands and create rich customer experiences and personalized communications.
Coastal.com VP of marketing Aaron Magness on the growing importance of creating a personalized experience.
Retailers have now begun to embrace gift cards as both a product and a marketing vehicle, not just a way to grab stray dollars from indecisive shoppers.
The advent of smart, constantly-connected handheld devices means customers are more mobile than ever before.
Social interaction equaled real money this holiday season. So says a new report from social marketing agency Mr Youth.
According to a recent survey conducted by Epsilon, 35% of retailers currently offer digital receipts, also known as electronic receipts.
Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16.
America might just dig itself out of that recession after all. Maybe. According to the National Retail Federation (NRF), January retail industry sales increased 4% year-over-year, a bittersweet improvement that has divided economic analysts.
Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.
Wal-Mart, which last week shook up several of its C-suite positions, is undergoing further reorganization that will integrate the company's merchandising and marketing teams, Wal-Mart president and CEO Bill Simon said in a Jan. 27 statement.
JCPenney is getting a new logo and is completely revamping its pricing, branding, promotions, as well as refreshing its stores, the retailer's new CEO Ron Johnson announced Jan. 25.
Sam's Club president and CEO Brian Cornell will resign his position and be replaced by Rosalind Brewer, president of Wal-Mart U.S. East , effective Feb. 1, Sarah Spencer, Wal-Mart's director of national media relations, confirmed Jan. 20.
A recent internal survey of CEO turnover conducted by executive recruiter Russell Reynolds Associates found that retail CEOs change jobs 30% more frequently than Fortune 1,000 CEOs in general, said Brenda Malloy, managing director and global retail practice leader of Russell Reynolds Associates, at the closing session of the National Retail Federation's 101st Big Show on Jan. 18.
Retailer Ralph Lauren "blends merchandising and entertainment" to tell the story that surrounds its products, a tactic essential to keeping an iconic brand relevant in the technologically developing retail world, said David Lauren, Ralph Lauren's EVP of advertising, marketing and corporate communications, at the National Retail Federation's (NRF) 101st Big Show on Jan. 17.
Macy's discussed loyalty tactics and shared details about MyMacy's, its consumer-centric collaboration with dunnhumby USA, at the National Retail Federation Big Show on Jan. 16 in New York City.
Though consumers clearly use their tablets to shop — a survey released Jan. 16 by rich media marketing company Zmags found that 87% of tablet owners did their holiday shopping using their tablets this year — only 4% of those surveyed said they prefer using mobile branded apps for shopping.
Total U.S. retail sales generated an estimated $400.6 billion in December, an increase of 6.5% compared with the same month last year, according to a Jan. 12 report from the U.S. Department of Commerce. Total sales for the 2011 calendar year increased 7.7% to $4.7 trillion compared with the prior year, the report said.
Chaparral Motorsports, a San Bernardino, Calif.-based retailer of motorcycle parts, helmets, gear and tires, wanted to drive transactions from its Facebook fan page. In addition to an e-commerce site and a brick-and-mortar showroom, the company decided it made sense to provide consumers with a Facebook shopping option that was both social and informative.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.