Retailers use e-mail to push post-holiday sales

Share this article:

This holiday season more marketers took advantage of e-mail than ever before to promote products leading up to the holiday. And the e-mail is continuing as retailers are vying for consumers' eyes for after Christmas and New Year's sales.

To promote its special two-day in-store sales event the two days after Christmas, Macy's sent out an e-mail. The e-mail promoted the in-store clearance event in which most of the store was 50% off and the extended holiday hours continued.

Banana Republic also used e-mail to attract potential post-holiday shoppers for its sale, up to 60% off that runs through the end of the year.

Relish, a design-focused housewares store based in Portland, OR, called customers to visit their special in-store and online sales event. The e-mail boasted about its “super-secret year end sale,” as being exclusively for “those on our e-mail list.” The e-mail even offers a code for discounting online sale items.

Travel Zoo also is using its weekly e-mail, “This Week's Top 20,” to push last minute New Year's ideas, including discounts on Las Vegas flights and hotel deals in San Francisco and London.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.