Direct Line Blog

Retailers up ad spend from dismal 2008

Share this article:

The Wall Street Journal had some good news for the ad industry this week, reporting that retailers including Target, Wal-Mart, Kmart and the Gap are boosting their holiday ad spending above last year's levels.

The report states that Kmart launched its holiday ad blitz about a month prior to when it did so last year, and that Kmart, Wal-Mart and JC Penney doubled their ad weight during the first two weeks of October, compared to 2008. Home Depot and Lowe's have increased theirs by nearly 50%.

However, the Journal also reported that holiday consumer spending is expected to remain flat this year, according to numerous research firms. Holiday retail sales fell in 2008 for the first time since 1967.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?