Retailers up ad spend from dismal 2008

Share this article:

The Wall Street Journal had some good news for the ad industry this week, reporting that retailers including Target, Wal-Mart, Kmart and the Gap are boosting their holiday ad spending above last year's levels.

The report states that Kmart launched its holiday ad blitz about a month prior to when it did so last year, and that Kmart, Wal-Mart and JC Penney doubled their ad weight during the first two weeks of October, compared to 2008. Home Depot and Lowe's have increased theirs by nearly 50%.

However, the Journal also reported that holiday consumer spending is expected to remain flat this year, according to numerous research firms. Holiday retail sales fell in 2008 for the first time since 1967.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Facebook's Rapid Mobilization

Facebook's Rapid Mobilization

Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.

9 Search Marketing Secrets From the Ritz-Carlton

9 Search Marketing Secrets From the Ritz-Carlton

The Stars of Search Award winner reveals his secrets to search marketing success.

In Music Marketing, It Pays to Be Bold

In Music Marketing, It Pays to Be Bold

Musicians are leading the way with bold marketing and pricing structures. Marketers of all verticals may want to pay attention.