Direct Line Blog

Retailers join GSI loyalty program in time for holidays

Share this article:

Consumers will have new shipping and return options this holiday shopping season from Borders, Barnes & Noble and Drugstore.com, all of which have joined the ShopRunner loyalty program from GSI Commerce.

The program will offer shoppers unlimited two-day shipping and returns across those brands' e-commerce websites, according to The Wall Street Journal, which pointed out that the service will be available at launch for more than 1 million items.

The platform will also give companies another incentive to attract consumers. “It offers us a marketing option that we hadn't had available, Mike Edwards, CEO of Borders, told the Journal.

Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Growth Hacking and the App-Spam Scam

Growth Hacking and the App-Spam Scam

Top social and gaming apps play fast and loose with users' contact lists, with little out there to stop them, claims a new study.

4 Ways to Make 140 Characters Count

4 Ways to Make 140 Characters Count

Here's how to market a brand successfully in a Twitter bio.

It Ain't Easy Being a Green Marketer

It Ain't Easy Being a Green Marketer

If brands are going to talk the green talk, they need to be prepared to walk the green walk. This and other Earth Day-related musings.