Retailers join GSI loyalty program in time for holidays

Consumers will have new shipping and return options this holiday shopping season from Borders, Barnes & Noble and Drugstore.com, all of which have joined the ShopRunner loyalty program from GSI Commerce.

The program will offer shoppers unlimited two-day shipping and returns across those brands' e-commerce websites, according to The Wall Street Journal, which pointed out that the service will be available at launch for more than 1 million items.

The platform will also give companies another incentive to attract consumers. “It offers us a marketing option that we hadn't had available, Mike Edwards, CEO of Borders, told the Journal.

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...