Retailer Exchange Offers Online Data Management Tool

Share this article:
The WorldWide Retail Exchange, a business-to-business exchange for retailers and suppliers, yesterday announced the launch of a hosted solution for the storage, management and retrieval of brand assets called WWRE Asset Manager.


The product aims to streamline the launch of new product designs by enabling members and trading partners to manage and share audio, video, multimedia and other digital assets online.


Asset Manager lets users search and retrieve the most up-to-date version of information, either by identifying the finished product packages or by identifying specific product components of that package. Asset Manager also serves as a holding place for online storyboards and associated images as well as proposed store layouts.


WWRE, Alexandria, VA, said the service initially targets retailers and suppliers within the textile sector. By the fourth quarter, Asset Manager is expected to support packaging and marketing. In the near future, the service likely will be extended to all product areas supported by the exchange.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.