Retailer Exchange Offers Online Data Management Tool

Share this article:
The WorldWide Retail Exchange, a business-to-business exchange for retailers and suppliers, yesterday announced the launch of a hosted solution for the storage, management and retrieval of brand assets called WWRE Asset Manager.


The product aims to streamline the launch of new product designs by enabling members and trading partners to manage and share audio, video, multimedia and other digital assets online.


Asset Manager lets users search and retrieve the most up-to-date version of information, either by identifying the finished product packages or by identifying specific product components of that package. Asset Manager also serves as a holding place for online storyboards and associated images as well as proposed store layouts.


WWRE, Alexandria, VA, said the service initially targets retailers and suppliers within the textile sector. By the fourth quarter, Asset Manager is expected to support packaging and marketing. In the near future, the service likely will be extended to all product areas supported by the exchange.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.