At Aptos Engage 2018, all eyes were on the cloud, and omnichannel optimization
Sometimes, your best products are hidden in plain sight
Rocket Man Kim Jong-un can move over — Jeff Bezos is Trump's latest nemesis
Returns might seem to be a problem. But with the right strategy, they're an opportunity
Fayez Mohamood of Bluecore explains the D2C channel, the importance of AI, and how marketing's role is changing
Mark Sadegursky of WorkJam on how employee engagement is vital for retail success
How brands like Amazon, Target and Macy's are tackling the 'retail apocalypse' head on — if it even exists
That's the takeaway from this year's Episerver Ascend. Brands must differentiate not through products and services, but through CX
How Outernets is using data to personalize the window shopping experience
If you think retail tech is just about moving product more efficiently, think again
The tricky part is knowing how much inventory to have on hand
Our writer visited to Seattle to see for himself how the new no-check-out model will have a revolutionary impact on retail
As the world's largest exclusive made to measure apparel company, Indochino soars from eCommerce company to brick-and-mortar retailer
With Starbucks picking up on his snack wafels, Rip Pruisken found his start-up going into overdrive
Retailers are having success with using augmented reality in marketing, bridging the gap between online and offline aesthetics
Is this the silver bullet against fierce eCommerce competition?
AI is set to impact almost every part of the automotive business, from marketing to retail
How companies can use feedback and data for smarter retention campaigns
Alibaba crushed China's Singles Day again, aided this time by AI
When it comes to successful personalization, customers want one thing: authenticity
In-the-moment store management and retail solutions offer increased efficiency and user-friendly appeal
For the most part, retailers have historically settled into bipartisan, or perhaps nonpartisan territory. But, we live in divisive times - perhaps the most divisive.
On the horizon of taking the company public without an IPO, Spotify has announced a partnership with makeup artist Pat McGrath in its biggest move to retail to date.
Shelf-scanning robots set the stage for a better customer experience
Retail is back, but it's digital and data-driven
Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston
Listening to the data provides strategies for improving the customer journey
Breaking down what marketers do to cope with a post-last-click world
Whether retailers consider the online marketplace a friend or foe, it's hard to ignore its impact
Our weekly column about marketing tech and ops
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.