Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston
Listening to the data provides strategies for improving the customer journey
Breaking down what marketers do to cope with a post-last-click world
Whether retailers consider the online marketplace a friend or foe, it's hard to ignore its impact
Our weekly column about marketing tech and ops
A breakdown of Amazon's new discovery and social-selling feature
Recent data from the CMO Council and LiveTechnology reveals just how many consumers are satisfied with their product ownership experience
Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative
How the footwear brand leveraged Instagram and interactive store displays to drive engagement and conversion
The VP of customer experience and connectivity for the athletic apparel and footwear company shared some words of wisdom at Forrester's CXNYC Forum.
On the day Amazon acquired Whole Foods, Jennifer Mathissen of Catapult discusses the significance of the move, and the data-driven consumer insights space
Amazon just reminded us: We're living in the matrix
GetApp recently polled small business owners to get their take.
Telecommunications provider Windstream is bullish on IoT/AI demand and capabilities for brick-and-mortar retailers, but warns of network implications
Winner, winner, chicken salad dinner, as a south-eastern chain solves customer engagement and loyalty with an interactive app
Trevor Legwinski explains how SearchSpring helps merchants create a personalized, and even individualized, experience for retail customers
The pharmacy retailer's VP of loyalty and personalization discusses how the brand drives relevancy through data-driven marketing.
The beer brand's national sales director discusses how a new solution helped her get a clearer sense of how much different divisions were spending and where
The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources
A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic
The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.
McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.
The Rockport Group was given a two-year deadline to replace its 161 global systems. Here's how the company is doing it
Better data for better results
Pop-up stores can reflect deep integration with modern, high-tech marketing methods
Julie Busha, CEO of Slawsa, shares her experience on Shark Tank and how she's continuing to market the product today.
Retailers dished on real-world omnichannel operations during a panel at Millennial 20/20.
Data, personalization, and Amazon all hot topics
What industry experts hope to receive this year (or should) to make their jobs and customer experiences better
What we'll be discussing at our exclusive fireside chat
Company of the Week
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