Retail

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

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Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

One on One at eTail East: Rob Garf of Salesforce

One on One at eTail East: Rob Garf of Salesforce

Listening to the data provides strategies for improving the customer journey

One on One at eTail East: Jaysen Gillespie of Criteo

One on One at eTail East: Jaysen Gillespie of Criteo

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Breaking down what marketers do to cope with a post-last-click world

3 Ways Amazon Has Influenced the Retail Industry

3 Ways Amazon Has Influenced the Retail Industry

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Whether retailers consider the online marketplace a friend or foe, it's hard to ignore its impact

The Monday Stack: The Robots Aren't Coming

The Monday Stack: The Robots Aren't Coming

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Our weekly column about marketing tech and ops

Amazon Spark: What It Is, Why It Makes Sense, and What It Means for Marketers

Amazon Spark: What It Is, Why It Makes Sense, and What It Means for Marketers

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A breakdown of Amazon's new discovery and social-selling feature

Why You Should Care About the Product Ownership Experience

Why You Should Care About the Product Ownership Experience

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Recent data from the CMO Council and LiveTechnology reveals just how many consumers are satisfied with their product ownership experience

The Force Awakens For Retail: Re-imagining Digital Strategy

The Force Awakens For Retail: Re-imagining Digital Strategy

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Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative

Melissa Shoes Ties Social and In-Store Together

Melissa Shoes Ties Social and In-Store Together

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How the footwear brand leveraged Instagram and interactive store displays to drive engagement and conversion

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

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The VP of customer experience and connectivity for the athletic apparel and footwear company shared some words of wisdom at Forrester's CXNYC Forum.

One on One: Jennifer Mathissen on Data-Driven Consumer Insights

One on One: Jennifer Mathissen on Data-Driven Consumer Insights

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On the day Amazon acquired Whole Foods, Jennifer Mathissen of Catapult discusses the significance of the move, and the data-driven consumer insights space

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

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Amazon just reminded us: We're living in the matrix

Will Businesses Be Strictly Online in the Next 10 Years?

Will Businesses Be Strictly Online in the Next 10 Years?

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GetApp recently polled small business owners to get their take.

The IoT Will Stress Retail Networks

The IoT Will Stress Retail Networks

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Telecommunications provider Windstream is bullish on IoT/AI demand and capabilities for brick-and-mortar retailers, but warns of network implications

App is a Winner for Chicken Salad Chick

App is a Winner for Chicken Salad Chick

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Winner, winner, chicken salad dinner, as a south-eastern chain solves customer engagement and loyalty with an interactive app

One on One: Trevor Legwinski on Individualizing the Customer Experience

One on One: Trevor Legwinski on Individualizing the Customer Experience

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Trevor Legwinski explains how SearchSpring helps merchants create a personalized, and even individualized, experience for retail customers

Personalization Is at the Heart of CVS's ExtraCare Loyalty Program

Personalization Is at the Heart of CVS's ExtraCare Loyalty Program

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The pharmacy retailer's VP of loyalty and personalization discusses how the brand drives relevancy through data-driven marketing.

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

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The beer brand's national sales director discusses how a new solution helped her get a clearer sense of how much different divisions were spending and where

Measuring The Shift In Retail

Measuring The Shift In Retail

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The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources

Snapchat Aims to be the Online-to-Offline Conversions Social Network

Snapchat Aims to be the Online-to-Offline Conversions Social Network

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A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

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The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.

One on One: Yahoo's Courtney McKlveen on Retail Advertising

One on One: Yahoo's Courtney McKlveen on Retail Advertising

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McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.

Rebuilding a Technology Stack One Step at a Time

Rebuilding a Technology Stack One Step at a Time

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The Rockport Group was given a two-year deadline to replace its 161 global systems. Here's how the company is doing it

Foursquare Unveils Predictive Analytics Platform

Foursquare Unveils Predictive Analytics Platform

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Better data for better results

Pop-Up Stores Are Getting Smarter

Pop-Up Stores Are Getting Smarter

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Pop-up stores can reflect deep integration with modern, high-tech marketing methods

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

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Julie Busha, CEO of Slawsa, shares her experience on Shark Tank and how she's continuing to market the product today.

Why "Omnichannel" Continues to Frustrate Retailers

Why "Omnichannel" Continues to Frustrate Retailers

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Retailers dished on real-world omnichannel operations during a panel at Millennial 20/20.

Five Important Takeaways From eTail West

Five Important Takeaways From eTail West

Data, personalization, and Amazon all hot topics

5 Top Wishlist Items for Retail Marketers

5 Top Wishlist Items for Retail Marketers

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What industry experts hope to receive this year (or should) to make their jobs and customer experiences better

At eTail West, the Quest For Martech Continues

At eTail West, the Quest For Martech Continues

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What we'll be discussing at our exclusive fireside chat

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