Retail

Snapchat Aims to be the Online-to-Offline Conversions Social Network

Snapchat Aims to be the Online-to-Offline Conversions Social Network

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A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

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The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.

One on One: Yahoo's Courtney McKlveen on Retail Advertising

One on One: Yahoo's Courtney McKlveen on Retail Advertising

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McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.

Rebuilding a Technology Stack One Step at a Time

Rebuilding a Technology Stack One Step at a Time

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The Rockport Group was given a two-year deadline to replace its 161 global systems. Here's how the company is doing it

Foursquare Unveils Predictive Analytics Platform

Foursquare Unveils Predictive Analytics Platform

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Better data for better results

Pop-Up Stores Are Getting Smarter

Pop-Up Stores Are Getting Smarter

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Pop-up stores can reflect deep integration with modern, high-tech marketing methods

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

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Julie Busha, CEO of Slawsa, shares her experience on Shark Tank and how she's continuing to market the product today.

Why "Omnichannel" Continues to Frustrate Retailers

Why "Omnichannel" Continues to Frustrate Retailers

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Retailers dished on real-world omnichannel operations during a panel at Millennial 20/20.

Five Important Takeaways From eTail West

Five Important Takeaways From eTail West

Data, personalization, and Amazon all hot topics

5 Top Wishlist Items for Retail Marketers

5 Top Wishlist Items for Retail Marketers

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What industry experts hope to receive this year (or should) to make their jobs and customer experiences better

At eTail West, the Quest For Martech Continues

At eTail West, the Quest For Martech Continues

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What we'll be discussing at our exclusive fireside chat

Spotlight On: Pokémon Go's Valentine's Day Event

Spotlight On: Pokémon Go's Valentine's Day Event

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DMN editors discuss last summer's biggest mobile craze and its latest holiday event.

Will Brands Start Marketing to Machines?

Will Brands Start Marketing to Machines?

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No marketer can predict the future. Here's a hypothetical look at how brands could influence the way new technologies, like virtual personal assistants, serve customers in the future

Feeding Customers Relevant Content

Feeding Customers Relevant Content

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Purina implemented Salesforce to deliver relevant messages to their animal feed customers

How Chatbots Talk Up IoT Measures in Analytics

How Chatbots Talk Up IoT Measures in Analytics

Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.

Winter Brings Data, Tough Decisions for Retailers

Winter Brings Data, Tough Decisions for Retailers

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On how the weather impacts everything

Winter Brings Data, Tough Decisions for Retailers

Winter Brings Data, Tough Decisions for Retailers

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On how the weather impacts everything

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

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An immersive experience give you the perspectiveof a child struggling to see

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

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An immersive experience give you the perspectiveof a child struggling to see

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

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The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

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The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon Is Opening a Grocery Store with No Checkout Lines

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Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon Is Opening a Grocery Store with No Checkout Lines

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Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.

7-Eleven Redefines Convenience for the Modern Age

7-Eleven Redefines Convenience for the Modern Age

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How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.

CX Will Drive Loyalty in Holiday Season

CX Will Drive Loyalty in Holiday Season

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A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains

The Five Tech Advancements Powering Retail into the Future

The Five Tech Advancements Powering Retail into the Future

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How technology is changing the way people shop, and the way retailers market.

Retail Brands Use Augmented Reality to Reinvent Customer Experience

Retail Brands Use Augmented Reality to Reinvent Customer Experience

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The best examples of how retail companies use AR

Retail Brands Use Augmented Reality to Reinvent Customer Experience

Retail Brands Use Augmented Reality to Reinvent Customer Experience

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The best examples of how retail companies use AR

Bringing the Retail Experience to Travel

Bringing the Retail Experience to Travel

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SAP Hybris Travel Accelerator signals vertical specialization for the commerce, data and order brand

Bringing the Retail Experience to Travel

Bringing the Retail Experience to Travel

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SAP Hybris Travel Accelerator signals vertical specialization for the commerce, data and order brand

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