Here's a hint: Personalization should be the apple of every marketer's eye.
Be an agent of change within your marketing department and adjust your holiday strategy based on customer preferences.
Feedback from customer communities revealed that it was time for a new look.
A new infusion of growth into the job market can prove to be a win for marketers.
Why this last season was the most memorable yet.
Mobile shoppers are out there. Dun dun, dun dun, dun dun dun dun...
He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.
Direct response marketers credit TV with helping make up to 79% of their sales, but they are increasingly getting big assists from digital channels, a study says.
Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.
Retailers who use online shopping technology to keep up with the ever-changing needs of consumers will ultimately win in this new era of retail.
Eleven data companies sign Code of Conduct to allow shoppers to opt out of tracking of their devices in retail locations.
When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.
Simon and Ullman head list of six new directors elected to the board of the National Retail Federation.
Some quick info hits to keep you up-to-date, including the percentage of U.S. shoppers who switch service providers due to poor customer experiences.
What's in our inbox this month: Thanksgiving Day sales emails. Which ones are delicious and which ones are just turkeys?
We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.
Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.
A digital creative shop and a shopper marketing agency partner to provide the ultimate in omnichannel customer experiences.
In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.
Want to learn how to use digital place-based media to target precise retail demographics? Read on.
Only 18% of retailers are integrating social and mobile channels, and 40% have no plans to offer Wi-Fi in stores.
Can PINCHme provide a more intelligent and efficient way for sample marketers to reach and learn about consumers?
Marketers can use technology to individualize the in-store experience.
A new study looks at how consumers' inward motivations, not their demographic conditions, affect their purchase behavior.
Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.
Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.
The beverage company's Retailing Research Council unveils a social media game plan to attendees of the NRF Big Show in New York.
Marketers working in the retail clothes industry should realize is there's a growing demographic of men who are developing a nascent interest in looking like adults, don't know where to start, and will turn online for advice.
Epsilon, the marketing services division of Alliance Data Systems, has agreed to acquire Hyper Marketing for approximately $460 million.
At first blush, The Body Shop and Bath & Body Works homepages have little to distinguish one from the other—but it's a similarity that's only skin deep.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...