April 30, 2013
Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.
January 17, 2013
The beverage company's Retailing Research Council unveils a social media game plan to attendees of the NRF Big Show in New York.
November 26, 2012
Marketers working in the retail clothes industry should realize is there's a growing demographic of men who are developing a nascent interest in looking like adults, don't know where to start, and will turn online for advice.
November 09, 2012
Epsilon, the marketing services division of Alliance Data Systems, has agreed to acquire Hyper Marketing for approximately $460 million.
November 01, 2012
At first blush, The Body Shop and Bath & Body Works homepages have little to distinguish one from the other—but it's a similarity that's only skin deep.
October 26, 2012
In-store comparison shopping via smartphone is predicted to rise this holiday season. But savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.
October 26, 2012
A Listrak/Harris Interactive study finds that men and women are about equally responsive to email marketing.
October 18, 2012
Retailers struggle to decide who should control customer experience in a multichannel world, says a new study.
October 12, 2012
Brands home in on how and when to target holiday shoppers.
October 01, 2012
When it comes to social media and online video, snooze professionals Serta and Sealy Corporation engage consumers with varying degrees of success.
September 17, 2012
Balance Rewards launches at 7,900 stores this week, making it the most widely available loyalty program at drugstore chains.
September 01, 2012
Two of the largest U.S. retail banks, Chase and Citibank, have attempted to retain customers and acquire new ones by rebuilding trust and boosting brand loyalty through cohesive marketing across their respective websites, in-store creative, direct mail, email, loyalty marketing, and social media channels.
August 27, 2012
In any online marketing role you often have performance targets set both in terms of volume and cost-per-action. But many online marketers struggle with how to measure lifetime customer value.
July 24, 2012
Kitsy Lane, an e-commerce platform for small fashion businesses and entrepreneurs, launched July 24.
July 10, 2012
Best Buy Canada has selected Stibo Systems to optimize its online and mobile e-commerce sites.
July 01, 2012
We rate Whole Foods vs. Trader Joe's: Which brand has its marketing shelves fully stocked?
June 27, 2012
Toys "R" Us today announced an enhanced "Rewards 'R' Us" customer loyalty program, along with a new MasterCard co-branded credit card through GE Capital Retail Bank.
June 26, 2012
Toy company Mattel launched its first ever mobile-optimized website on June 26.
June 14, 2012
With summer just around the corner and consumers planning those much-needed vacations, brands should be preparing to make the most of retail experiences that consumers will be encountering on boardwalks, in theme parks and at tourist destinations across America.
June 07, 2012
High-end design and functionality are essential to high-end e-commerce websites. So said Alexis Maybank, founder and CSO of Gilt Groupe, at the Internet Retailer Conference & Exhibition on June 7.
June 06, 2012
Channel IQ launched what it calls the first ever e-commerce directory designed to foster relationships between retailers and manufacturers.
June 01, 2012
After working with fast-food companies earlier in his career, Steve Thomas is now trying a healthier approach. Or at least one with more fruit.
June 01, 2012
Is Amazon an ally of the retail industry? Readers respond to the June Gloves Off question.
May 15, 2012
If a user doesn't like your e-commerce site, they're not likely to buy. It's that simple. At least that's the buzz at SuiteWorld 2012.
May 10, 2012
Gap launched a digital and social marketing campaign May 10, said Rachel Tipograph, global director of digital and social media at the Gap. The "Be Your Own T" campaign accompanies the launch of a new t-shirt collection and includes several digital experiences, including a Facebook initiative.
May 09, 2012
A new study from Leo Burnett found that 42% of Americans ages 18 to 49 used social media sites like Facebook and YouTube as part of their shopping experience within the past year.
May 07, 2012
Sears Holdings Corp. launched hyper-local shopping sites for all of their U.S. locations May 7, an initiative that's intended to drive online consumers into Sears stores, said Tom Aiello, division VP of marketing at Sears Holdings Management Corporation.
April 02, 2012
Apparel retailer Express launched a loyalty program titled Express NEXT, which will allow customers to earn points not only for what they buy, but also for engaging with the company through social media, said Jim Thompson, Director of CRM at Express.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
