Direct response marketers credit TV with helping make up to 79% of their sales, but they are increasingly getting big assists from digital channels, a study says.
Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.
Retailers who use online shopping technology to keep up with the ever-changing needs of consumers will ultimately win in this new era of retail.
Eleven data companies sign Code of Conduct to allow shoppers to opt out of tracking of their devices in retail locations.
When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.
Simon and Ullman head list of six new directors elected to the board of the National Retail Federation.
Some quick info hits to keep you up-to-date, including the percentage of U.S. shoppers who switch service providers due to poor customer experiences.
What's in our inbox this month: Thanksgiving Day sales emails. Which ones are delicious and which ones are just turkeys?
We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.
Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.
A digital creative shop and a shopper marketing agency partner to provide the ultimate in omnichannel customer experiences.
In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.
Want to learn how to use digital place-based media to target precise retail demographics? Read on.
Only 18% of retailers are integrating social and mobile channels, and 40% have no plans to offer Wi-Fi in stores.
Can PINCHme provide a more intelligent and efficient way for sample marketers to reach and learn about consumers?
Marketers can use technology to individualize the in-store experience.
A new study looks at how consumers' inward motivations, not their demographic conditions, affect their purchase behavior.
Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.
Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.
The beverage company's Retailing Research Council unveils a social media game plan to attendees of the NRF Big Show in New York.
Marketers working in the retail clothes industry should realize is there's a growing demographic of men who are developing a nascent interest in looking like adults, don't know where to start, and will turn online for advice.
Epsilon, the marketing services division of Alliance Data Systems, has agreed to acquire Hyper Marketing for approximately $460 million.
At first blush, The Body Shop and Bath & Body Works homepages have little to distinguish one from the other—but it's a similarity that's only skin deep.
In-store comparison shopping via smartphone is predicted to rise this holiday season. But savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.
A Listrak/Harris Interactive study finds that men and women are about equally responsive to email marketing.
Retailers struggle to decide who should control customer experience in a multichannel world, says a new study.
Brands home in on how and when to target holiday shoppers.
When it comes to social media and online video, snooze professionals Serta and Sealy Corporation engage consumers with varying degrees of success.
Balance Rewards launches at 7,900 stores this week, making it the most widely available loyalty program at drugstore chains.
Two of the largest U.S. retail banks, Chase and Citibank, have attempted to retain customers and acquire new ones by rebuilding trust and boosting brand loyalty through cohesive marketing across their respective websites, in-store creative, direct mail, email, loyalty marketing, and social media channels.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.