Retail

CKFree push leverages social networking apps

Cara Wood November 16, 2009

Calvin Klein and perfume company COTY are using an increased amount of social media and Internet marketing to promote CKFree, a cologne aimed at men ages 18 to 34 who identify themselves as independent, modern thinkers.

Online retailers to see increased sales, but more work for them, says Forrester

Cara Wood November 03, 2009

Online holiday sales will increase this year, but marketers will have to work harder for each buyer than last year, according to the 2009 US Online Holiday Retail Forecast, released by Forrester Research on November 2. The research company's report, based on an online survey fielded in August of 4,723 US adults, projects an 8% growth rate for November and December US online retail sales.

NRF predicts 1% drop in holiday sales

Chantal Todé October 06, 2009

In data released October 6, the National Retail Federation predicted a less-than-merry 1% decline in this year's holiday retail sales. The country was already months into an economic crisis when the holiday season hit last year, and the retail industry experienced a dramatic 3.4% drop in overall sales.

1-800-Flowers blooms with Facebook transactions

Dianna Dilworth October 02, 2009

Retailer 1-800-Flowers is increasingly finding social media an ideal place to connect with customers.

Tommy Hilfiger debuts iPhone shopping app

Dianna Dilworth September 30, 2009

Tommy Hilfiger released a mobile commerce-supported iPhone app, the company's first move into the mobile arena, on September 30. The launch is another step in the brand's campaign, which began in August, to reposition the company in the digital space.

How retailers can improve customer loyalty

Mark McGuire, president and co-founder, Alice.com September 30, 2009

Consumer packaged goods (CPG) manufacturers are faced with the growing challenge of how to connect and interact with consumers in efficient, targeted and value-added ways. Retailers account for such a large portion of CPG sales - and the resulting data - that manufacturers are in the dark about exactly who they should be targeting. The retail "middle man" knows what consumers want, while manufacturers spend billions dollars on advertising and marketing to figure it out. With such vast consumer insight, big-box retailers have created their own brands—private labels that copy manufacturer products at lower prices.

JCPenney introduces mobile coupons to Houston consumers

Dianna Dilworth September 24, 2009

Retailer JCPenney has introduced a mobile coupon program for its Houston customers via a partnership with mobile technology firm Cellfire. The program enables customers to use mobile coupons that are scanned at the point of sale in JCPenney stores.

Publicis acquires Unilever CRM program in France

Mary Elizabeth Hurn September 02, 2009

Publicis Groupe announced September 1 that it will acquire Unilever's multichannel CRM program in France, called "Pour Tout Vous Dire." The holding company named Nicolas Zunz chairman of the initiative, with the goal of expanding its scope and establishing it as a top CRM platform. He retains his role as chairman of Publicis Dialog Paris.

Toolbox: CRM, Web, retail, loyalty

August 31, 2009

Experts discuss how to improve your reputation with Twitter, remain competitive in a slow economy and more.

Big Lots to launch first loyalty card program in Q3

Lauren Bell August 26, 2009

Discount retailer Big Lots Inc. will launch its first loyalty card program in the third quarter of this year. The Buzz Club card offers shoppers a discount when they make 10 purchases of more than $20 apiece.

Social shopping is poised for growth

Chantal Todé August 24, 2009

As Internet retailers continue to look for ways to enhance the online shopping experience, a small number are adopting tools that enable two or more consumers in different locations to view the same products on an e-commerce site while trading comments back and forth. Initial feedback indicates these social shopping tools may have broader applications than simply mimicking the in-store shopping experience and wider appeal than among cutting-edge youth looking for a new experience.

OfficeMax turns to ParAccel for deeper analytics

Lauren Bell August 11, 2009

OfficeMax plans to improve its use of data and analytics and has begun implementation of ParAccel Inc.'s Analytic Database. ParAccel was chosen from a field of 13 data warehousing and analytics providers in a due diligence process that eventually narrowed the field to two vendors. ParAccel won out in an on-site proof-of-concept demonstration. A critical factor in the decision was ParAccel's ability to quickly run a thorough market basket analysis for OfficeMax, which the retailer will use to optimize its merchandising and promotions.

Kmart, Draftfcb focus on tweens for back-to-school

Lauren Bell August 07, 2009

Kmart has kicked off a tweens-targeted back-to-school campaign with longtime agency of record Draftfcb. The campaign, called "Schoolebrity," features TV ads, flash banners, online games, in-store promotions, e-mail blasts and a sweepstakes.

Have you checked The (USPS) List?

Nathan Golia August 05, 2009

Discount retailer Daffy's promotes apartment deal

Chantal Todé July 16, 2009

Daffy's Inc., an off-price retailer based in the New York metropolitan region, has launched its first branding campaign with new agency of record Johannes Leonardo that includes a new online presence, a contest to win the lease for an apartment and advertising across multiple channels. The effort is designed to appeal to fashion- and value-conscious shoppers while establishing Daffy's as a leading destination for luxury bargains.