We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.
Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.
A digital creative shop and a shopper marketing agency partner to provide the ultimate in omnichannel customer experiences.
In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.
Want to learn how to use digital place-based media to target precise retail demographics? Read on.
Only 18% of retailers are integrating social and mobile channels, and 40% have no plans to offer Wi-Fi in stores.
Can PINCHme provide a more intelligent and efficient way for sample marketers to reach and learn about consumers?
Marketers can use technology to individualize the in-store experience.
A new study looks at how consumers' inward motivations, not their demographic conditions, affect their purchase behavior.
Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.
Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.
The beverage company's Retailing Research Council unveils a social media game plan to attendees of the NRF Big Show in New York.
Marketers working in the retail clothes industry should realize is there's a growing demographic of men who are developing a nascent interest in looking like adults, don't know where to start, and will turn online for advice.
Epsilon, the marketing services division of Alliance Data Systems, has agreed to acquire Hyper Marketing for approximately $460 million.
At first blush, The Body Shop and Bath & Body Works homepages have little to distinguish one from the other—but it's a similarity that's only skin deep.
In-store comparison shopping via smartphone is predicted to rise this holiday season. But savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.
A Listrak/Harris Interactive study finds that men and women are about equally responsive to email marketing.
Retailers struggle to decide who should control customer experience in a multichannel world, says a new study.
Brands home in on how and when to target holiday shoppers.
When it comes to social media and online video, snooze professionals Serta and Sealy Corporation engage consumers with varying degrees of success.
Balance Rewards launches at 7,900 stores this week, making it the most widely available loyalty program at drugstore chains.
Two of the largest U.S. retail banks, Chase and Citibank, have attempted to retain customers and acquire new ones by rebuilding trust and boosting brand loyalty through cohesive marketing across their respective websites, in-store creative, direct mail, email, loyalty marketing, and social media channels.
In any online marketing role you often have performance targets set both in terms of volume and cost-per-action. But many online marketers struggle with how to measure lifetime customer value.
Kitsy Lane, an e-commerce platform for small fashion businesses and entrepreneurs, launched July 24.
Best Buy Canada has selected Stibo Systems to optimize its online and mobile e-commerce sites.
We rate Whole Foods vs. Trader Joe's: Which brand has its marketing shelves fully stocked?
Toys "R" Us today announced an enhanced "Rewards 'R' Us" customer loyalty program, along with a new MasterCard co-branded credit card through GE Capital Retail Bank.
Toy company Mattel launched its first ever mobile-optimized website on June 26.
With summer just around the corner and consumers planning those much-needed vacations, brands should be preparing to make the most of retail experiences that consumers will be encountering on boardwalks, in theme parks and at tourist destinations across America.
High-end design and functionality are essential to high-end e-commerce websites. So said Alexis Maybank, founder and CSO of Gilt Groupe, at the Internet Retailer Conference & Exhibition on June 7.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.