Retail

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

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Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.

3 Ways Online Shopping is Evolving—and Why Retailers Need to Keep Up

3 Ways Online Shopping is Evolving—and Why Retailers Need to Keep Up

Retailers who use online shopping technology to keep up with the ever-changing needs of consumers will ultimately win in this new era of retail.

Mobile Analytics Opt-Out Service for Consumers Debuts

Mobile Analytics Opt-Out Service for Consumers Debuts

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Eleven data companies sign Code of Conduct to allow shoppers to opt out of tracking of their devices in retail locations.

Facebook, Brand Consistency, and Personalization Influence Consumers

Facebook, Brand Consistency, and Personalization Influence Consumers

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When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.

News Byte: Walmart, JCPenney Chiefs Join NRF Board

News Byte: Walmart, JCPenney Chiefs Join NRF Board

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Simon and Ullman head list of six new directors elected to the board of the National Retail Federation.

Fast Facts: January 2014

Fast Facts: January 2014

Some quick info hits to keep you up-to-date, including the percentage of U.S. shoppers who switch service providers due to poor customer experiences.

Delivered: Thanksgiving Day Sales emails

Delivered: Thanksgiving Day Sales emails

What's in our inbox this month: Thanksgiving Day sales emails. Which ones are delicious and which ones are just turkeys?

Succeeding In an Omnichannel World

Succeeding In an Omnichannel World

We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.

Fast Facts: December 2013

Fast Facts: December 2013

Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.

Quid Pro Quo Bros

Quid Pro Quo Bros

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A digital creative shop and a shopper marketing agency partner to provide the ultimate in omnichannel customer experiences.

Tesco: Every Little Bit (of Customer Data) Helps

Tesco: Every Little Bit (of Customer Data) Helps

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In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.

Aiming Arrows at an Audience Bulls Eye

Aiming Arrows at an Audience Bulls Eye

Want to learn how to use digital place-based media to target precise retail demographics? Read on.

News Byte: Retailers Talk Digital, but Fail to Invest in It

News Byte: Retailers Talk Digital, but Fail to Invest in It

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Only 18% of retailers are integrating social and mobile channels, and 40% have no plans to offer Wi-Fi in stores.

An Intelligent Sample

An Intelligent Sample

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Can PINCHme provide a more intelligent and efficient way for sample marketers to reach and learn about consumers?

Yes, You Can Personalize Brick-and-Mortar Marketing

Yes, You Can Personalize Brick-and-Mortar Marketing

Marketers can use technology to individualize the in-store experience.

Consumers Have an Attitude

Consumers Have an Attitude

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A new study looks at how consumers' inward motivations, not their demographic conditions, affect their purchase behavior.

Customers Star at Macy's

Customers Star at Macy's

Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.

The In-store Impact of Customer Analytics

The In-store Impact of Customer Analytics

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Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.

Coke Sets Retailers A-Twitter

Coke Sets Retailers A-Twitter

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The beverage company's Retailing Research Council unveils a social media game plan to attendees of the NRF Big Show in New York.

New Target Demographic: A Buncha Dudes

New Target Demographic: A Buncha Dudes

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Marketers working in the retail clothes industry should realize is there's a growing demographic of men who are developing a nascent interest in looking like adults, don't know where to start, and will turn online for advice.

Epsilon goes omnichannel with its acquisition of Hyper Marketing

Epsilon goes omnichannel with its acquisition of Hyper Marketing

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Epsilon, the marketing services division of Alliance Data Systems, has agreed to acquire Hyper Marketing for approximately $460 million.

Beauty product retailers tick all the boxes, but only one passes the sniff test

Beauty product retailers tick all the boxes, but only one passes the sniff test

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At first blush, The Body Shop and Bath & Body Works homepages have little to distinguish one from the other—but it's a similarity that's only skin deep.

A showrooming they will go!

A showrooming they will go!

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In-store comparison shopping via smartphone is predicted to rise this holiday season. But savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.

Infographic: Email marketing continues to hook consumers

Infographic: Email marketing continues to hook consumers

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A Listrak/Harris Interactive study finds that men and women are about equally responsive to email marketing.

Should retail CMOs own the customer experience?

Should retail CMOs own the customer experience?

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Retailers struggle to decide who should control customer experience in a multichannel world, says a new study.

Infographic: Unwrapping holiday shopping preferences

Infographic: Unwrapping holiday shopping preferences

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Brands home in on how and when to target holiday shoppers.

Mattress match-up finds one marketing strategy sleep-deprived in key areas

Mattress match-up finds one marketing strategy sleep-deprived in key areas

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When it comes to social media and online video, snooze professionals Serta and Sealy Corporation engage consumers with varying degrees of success.

Walgreen's loyalty program debut intensifies drugstore loyalty battle

Walgreen's loyalty program debut intensifies drugstore loyalty battle

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Balance Rewards launches at 7,900 stores this week, making it the most widely available loyalty program at drugstore chains.

Banking titans compete for consumer loyalty and trust in an era of increased bank fees

Banking titans compete for consumer loyalty and trust in an era of increased bank fees

Two of the largest U.S. retail banks, Chase and Citibank, have attempted to retain customers and acquire new ones by rebuilding trust and boosting brand loyalty through cohesive marketing across their respective websites, in-store creative, direct mail, email, loyalty marketing, and social media channels.

Online marketing best practices: Internet retail and B2C

Online marketing best practices: Internet retail and B2C

In any online marketing role you often have performance targets set both in terms of volume and cost-per-action. But many online marketers struggle with how to measure lifetime customer value.

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