Trevor Legwinski explains how SearchSpring helps merchants create a personalized, and even individualized, experience for retail customers
The pharmacy retailer's VP of loyalty and personalization discusses how the brand drives relevancy through data-driven marketing.
The beer brand's national sales director discusses how a new solution helped her get a clearer sense of how much different divisions were spending and where
The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources
The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.
No marketer can predict the future. Here's a hypothetical look at how brands could influence the way new technologies, like virtual personal assistants, serve customers in the future
Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.
The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.
The cofounder and managing partner of the luxury nail lacquer brand shares his best practices for sending successful emails this holiday season and beyond.
Results from a study inspire the oral care brand to run a campaign that drives awareness, product trial, and sales.
From discovery to price comparison to purchase, consumers are turning to the online marketplace for their shopping needs.
Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.
Wal-Mart's $3B purchase of Jet.com seems like a pretty good deal for a fledgling startup that prompted premature obituaries as recently as seven months ago. Jet started with grand ambitions, hoping to usurp - or come very close to competing with - Amazon, but started to fade as Amazon users proved more loyal than strong discounts could sway. The company launched with steep discounts and a $50 fee, the fee was waived to drive growth. Much like many startups, the company - which has raised $570M - has been losing money, and Jet.com's one-year anniversary (late July) brought many somber think pieces about its uncertain future.
Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages
Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.
Direct response marketers credit TV with helping make up to 79% of their sales, but they are increasingly getting big assists from digital channels, a study says.
Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?
Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.
Retailers who use online shopping technology to keep up with the ever-changing needs of consumers will ultimately win in this new era of retail.
When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.
Banks getting cozy with retailers—an enticing data and targeting partnership, but brands should think twice before jumping in with both feet.
We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.
Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.
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