Amazon Spark: What It Is, Why It Makes Sense, and What It Means for Marketers

Amazon Spark: What It Is, Why It Makes Sense, and What It Means for Marketers

A breakdown of Amazon's new discovery and social-selling feature

Why You Should Care About the Product Ownership Experience

Why You Should Care About the Product Ownership Experience

Recent data from the CMO Council and LiveTechnology reveals just how many consumers are satisfied with their product ownership experience

The Force Awakens For Retail: Re-imagining Digital Strategy

The Force Awakens For Retail: Re-imagining Digital Strategy

Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative

Melissa Shoes Ties Social and In-Store Together

Melissa Shoes Ties Social and In-Store Together

How the footwear brand leveraged Instagram and interactive store displays to drive engagement and conversion

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

The VP of customer experience and connectivity for the athletic apparel and footwear company shared some words of wisdom at Forrester's CXNYC Forum.

One on One: Jennifer Mathissen on Data-Driven Consumer Insights

One on One: Jennifer Mathissen on Data-Driven Consumer Insights

On the day Amazon acquired Whole Foods, Jennifer Mathissen of Catapult discusses the significance of the move, and the data-driven consumer insights space

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

Amazon just reminded us: We're living in the matrix

Will Businesses Be Strictly Online in the Next 10 Years?

Will Businesses Be Strictly Online in the Next 10 Years?

GetApp recently polled small business owners to get their take.

The IoT Will Stress Retail Networks

The IoT Will Stress Retail Networks

Telecommunications provider Windstream is bullish on IoT/AI demand and capabilities for brick-and-mortar retailers, but warns of network implications

App is a Winner for Chicken Salad Chick

App is a Winner for Chicken Salad Chick

Winner, winner, chicken salad dinner, as a south-eastern chain solves customer engagement and loyalty with an interactive app

One on One: Trevor Legwinski on Individualizing the Customer Experience

One on One: Trevor Legwinski on Individualizing the Customer Experience

Trevor Legwinski explains how SearchSpring helps merchants create a personalized, and even individualized, experience for retail customers

Personalization Is at the Heart of CVS's ExtraCare Loyalty Program

Personalization Is at the Heart of CVS's ExtraCare Loyalty Program

The pharmacy retailer's VP of loyalty and personalization discusses how the brand drives relevancy through data-driven marketing.

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

The beer brand's national sales director discusses how a new solution helped her get a clearer sense of how much different divisions were spending and where

Measuring The Shift In Retail

Measuring The Shift In Retail

The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources

Snapchat Aims to be the Online-to-Offline Conversions Social Network

Snapchat Aims to be the Online-to-Offline Conversions Social Network

A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.

One on One: Yahoo's Courtney McKlveen on Retail Advertising

One on One: Yahoo's Courtney McKlveen on Retail Advertising

McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.

Rebuilding a Technology Stack One Step at a Time

Rebuilding a Technology Stack One Step at a Time

The Rockport Group was given a two-year deadline to replace its 161 global systems. Here's how the company is doing it

Foursquare Unveils Predictive Analytics Platform

Foursquare Unveils Predictive Analytics Platform

Better data for better results

Pop-Up Stores Are Getting Smarter

Pop-Up Stores Are Getting Smarter

Pop-up stores can reflect deep integration with modern, high-tech marketing methods

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

Julie Busha, CEO of Slawsa, shares her experience on Shark Tank and how she's continuing to market the product today.

Why "Omnichannel" Continues to Frustrate Retailers

Why "Omnichannel" Continues to Frustrate Retailers

Retailers dished on real-world omnichannel operations during a panel at Millennial 20/20.

Five Important Takeaways From eTail West

Five Important Takeaways From eTail West

Data, personalization, and Amazon all hot topics

5 Top Wishlist Items for Retail Marketers

5 Top Wishlist Items for Retail Marketers

What industry experts hope to receive this year (or should) to make their jobs and customer experiences better

At eTail West, the Quest For Martech Continues

At eTail West, the Quest For Martech Continues

What we'll be discussing at our exclusive fireside chat

Spotlight On: Pokémon Go's Valentine's Day Event

Spotlight On: Pokémon Go's Valentine's Day Event

DMN editors discuss last summer's biggest mobile craze and its latest holiday event.

Will Brands Start Marketing to Machines?

Will Brands Start Marketing to Machines?

No marketer can predict the future. Here's a hypothetical look at how brands could influence the way new technologies, like virtual personal assistants, serve customers in the future

Feeding Customers Relevant Content

Feeding Customers Relevant Content

Purina implemented Salesforce to deliver relevant messages to their animal feed customers

How Chatbots Talk Up IoT Measures in Analytics

How Chatbots Talk Up IoT Measures in Analytics

Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.

Winter Brings Data, Tough Decisions for Retailers

Winter Brings Data, Tough Decisions for Retailers

On how the weather impacts everything

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

An immersive experience give you the perspectiveof a child struggling to see

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.

7-Eleven Redefines Convenience for the Modern Age

7-Eleven Redefines Convenience for the Modern Age

How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.

CX Will Drive Loyalty in Holiday Season

CX Will Drive Loyalty in Holiday Season

A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains

The Five Tech Advancements Powering Retail into the Future

The Five Tech Advancements Powering Retail into the Future

How technology is changing the way people shop, and the way retailers market.

Retail Brands Use Augmented Reality to Reinvent Customer Experience

Retail Brands Use Augmented Reality to Reinvent Customer Experience

The best examples of how retail companies use AR

Bringing the Retail Experience to Travel

Bringing the Retail Experience to Travel

SAP Hybris Travel Accelerator signals vertical specialization for the commerce, data and order brand

Mobile is Critical for In-Store Retail

Mobile is Critical for In-Store Retail

A review of recent reports suggests brands are missing mobile opportunities in retail

Zappos' Customers Are the "Sole" of Its Loyalty Program

Zappos' Customers Are the "Sole" of Its Loyalty Program

The online shoe and clothing retailer's loyalty program offers different customer segments different relevant rewards.

Google, Amazon Set to Open New Brick-And-Mortar Stores

Google, Amazon Set to Open New Brick-And-Mortar Stores

Online giants will open new stores

Tracking the Advancement of Retail Strategy

Tracking the Advancement of Retail Strategy

We're taking a look back at some of our standout retail related content from the last year.

Retail Review: Best Buy's Chloe

Retail Review: Best Buy's Chloe

It's time for the robotic associate's annual review.

Deborah Lippmann's Six Tips for Polishing Your Email Strategy

Deborah Lippmann's Six Tips for Polishing Your Email Strategy

The cofounder and managing partner of the luxury nail lacquer brand shares his best practices for sending successful emails this holiday season and beyond.

The North Face Embarks on a New Journey

The North Face Embarks on a New Journey

The preeminent outdoor experience company is set to change the look of its stores

Crate and Barrel Furnishes Its In-Store Experience With Digital

Crate and Barrel Furnishes Its In-Store Experience With Digital

The specialty retailer introduces in-store tablets to create a simpler, more continuous experience and drive sales.

LISTERINE's Multichannel Campaign Aims to Attract the "Bold Percent"

LISTERINE's Multichannel Campaign Aims to Attract the "Bold Percent"

Results from a study inspire the oral care brand to run a campaign that drives awareness, product trial, and sales.

Uber App to Offer Retailers Store-Front Drop Off

Uber App to Offer Retailers Store-Front Drop Off

Uber and Yext's new partnership offers retail companies new campaign opportunities

Does the Consumer's Path to Purchase Lead Straight to Amazon?

Does the Consumer's Path to Purchase Lead Straight to Amazon?

From discovery to price comparison to purchase, consumers are turning to the online marketplace for their shopping needs.

Holiday Shoppers Don't Care Who Wins Election

Holiday Shoppers Don't Care Who Wins Election

It's about the economy, stupid

Stop Segmenting; Start Individualizing

Stop Segmenting; Start Individualizing

Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.

Insight into the Marketing Advantage of Heat Maps

Insight into the Marketing Advantage of Heat Maps

How a store's security camera can be an intelligence tool.

The Habits of Five Successful Email Marketers

The Habits of Five Successful Email Marketers

How and why these brands have such success email marketing campaigns

An Analysis of All The Promotional Emails I Received Before Noon

An Analysis of All The Promotional Emails I Received Before Noon

Why a brand is emailing me at 1:12 and other promotional email mysteries

Personalized Emails Cross the Finish Line

Personalized Emails Cross the Finish Line

Finish Line pairs evergreen email campaigns with triggered personalized messaging

Why Wal-Mart Needs Jet.com to Take On Amazon

Why Wal-Mart Needs Jet.com to Take On Amazon

Wal-Mart's $3B purchase of Jet.com seems like a pretty good deal for a fledgling startup that prompted premature obituaries as recently as seven months ago. Jet started with grand ambitions, hoping to usurp - or come very close to competing with - Amazon, but started to fade as Amazon users proved more loyal than strong discounts could sway. The company launched with steep discounts and a $50 fee, the fee was waived to drive growth. Much like many startups, the company - which has raised $570M - has been losing money, and Jet.com's one-year anniversary (late July) brought many somber think pieces about its uncertain future.

The Real Reason Why Dollar Shave Club Won

The Real Reason Why Dollar Shave Club Won

NYT article right about threat, but wrong about why

Robots Are Taking Over Retail

Robots Are Taking Over Retail

The question is whether the proliferation of retail virtual assistants and chatbots is enhancing or absorbing the roles of humans agents.

Omnichannel Marketing: The Perfect Fit for Indochino

Omnichannel Marketing: The Perfect Fit for Indochino

The made-to-measure menswear company connects the digital world with the offline world to give shoppers a customized experience.

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages

Sweeny, Not Bezos, Will Command First U.S. Drone Deliveries

Sweeny, Not Bezos, Will Command First U.S. Drone Deliveries

His pioneering Australian UAV company Flirtey will ply a water route delivering medical supplies.

Cart Abandonment Emails May Have Hit a Plateau

Cart Abandonment Emails May Have Hit a Plateau

A new study reveals that the use of cart abandonment strategies may have peaked.

What Kind of Retail Marketing Do Your Customers Fall For? [Infographic]

What Kind of Retail Marketing Do Your Customers Fall For? [Infographic]

Here's a hint: Personalization should be the apple of every marketer's eye.

Retailers Fail to Fully Leverage Customer Data [Infographic]

Retailers Fail to Fully Leverage Customer Data [Infographic]

Identifying top customers shouldn't be a game of Where's Waldo?

Amazon Suffers Viral Scrutiny After Exposé

Amazon Suffers Viral Scrutiny After Exposé

Consumers are banding together on social media to take down the high king of retail as news of its work conditions surface.

5 Ways to Fuse Online and In-Store Experiences

5 Ways to Fuse Online and In-Store Experiences

As digital and physical commerce continue to converge, marketers must ensure that omnichannel reigns.

This Holiday Season Is Mission: Possible [Infographic]

This Holiday Season Is Mission: Possible [Infographic]

Be an agent of change within your marketing department and adjust your holiday strategy based on customer preferences.

Prime Day Ignites Twitter (Again)

Prime Day Ignites Twitter (Again)

As the deals continue to roll in, everyone is talking about Amazon's birthday sales event.

Amazon Unveils Prime Day to Compete With Black Friday

Amazon Unveils Prime Day to Compete With Black Friday

Amazon took the phrase "Christmas in July" seriously, apparently, with its Monday announcement of Prime Day.

A Real-Time Digital Connection to Retail?

A Real-Time Digital Connection to Retail?

RSi holds that its new ansa service is the answer to CPGer's need for monitoring in-store returns on digital campaigns.

Journelle's Sexy Approach to Email Marketing

Journelle's Sexy Approach to Email Marketing

Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.

CPGers Need to Link Digitally With Stores First, Then Consumers

CPGers Need to Link Digitally With Stores First, Then Consumers

Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.

10 Tweets That Summarize NRF 2015

10 Tweets That Summarize NRF 2015

Omnichannel, brick-and-mortar, and mobile were the talk of the town this week at retail's big annual show.

Chico's Updates Its Survey Style Through Mobile

Chico's Updates Its Survey Style Through Mobile

Feedback from customer communities revealed that it was time for a new look.

Unemployment Rate Ticks Down, Opportunity for Marketers Ticks Up

Unemployment Rate Ticks Down, Opportunity for Marketers Ticks Up

A new infusion of growth into the job market can prove to be a win for marketers.

5 Ways Marketers Can Improve Omnichannel Retail Experiences

5 Ways Marketers Can Improve Omnichannel Retail Experiences

Retailers have made great progress toward integrated customer experiences, but there's still work to do.

B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

Why this last season was the most memorable yet.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

Feeding the Mobile Sharks[Infographic]

Feeding the Mobile Sharks [Infographic]

Mobile shoppers are out there. Dun dun, dun dun, dun dun dun dun...

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

Why DRTV Can't Do it Alone

Why DRTV Can't Do it Alone

Direct response marketers credit TV with helping make up to 79% of their sales, but they are increasingly getting big assists from digital channels, a study says.

Shopping Cart Abandonment and the Savvy Consumer

Shopping Cart Abandonment and the Savvy Consumer

An abandoned shopping cart doesn't necessarily mean an abandoned sale.

Lands' End Dons a New CMO

Lands' End Dons a New CMO

The retailer has appointed Steven Rado as senior vice president and chief marketing officer.

Retailers Need to Revive the Rebate

Retailers Need to Revive the Rebate

Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.

What Direct Response Marketers Need to Know When Moving Into Retail

What Direct Response Marketers Need to Know When Moving Into Retail

5 ways direct response marketers can be more brand focus in their marketing plans

Revenue Opportunities Marketers Can't Afford to Miss

Revenue Opportunities Marketers Can't Afford to Miss

As competition intensifies, global e-commerce organizations face challenges in differentiating their offerings with key audiences.

3 Ways Online Shopping is Evolving—and Why Retailers Need to Keep Up

3 Ways Online Shopping is Evolving—and Why Retailers Need to Keep Up

Retailers who use online shopping technology to keep up with the ever-changing needs of consumers will ultimately win in this new era of retail.

Mobile Analytics Opt-Out Service for Consumers Debuts

Mobile Analytics Opt-Out Service for Consumers Debuts

Eleven data companies sign Code of Conduct to allow shoppers to opt out of tracking of their devices in retail locations.

Exact Media Unveils Smart Sampling Network

Exact Media Unveils Smart Sampling Network

The marketing services company aims to reintroduce sampling as a relevant, measurable marketing channel.

A Not-So-Seamless Buyer Experience

A Not-So-Seamless Buyer Experience

Consumers want in-store experiences to be as convenient as those online, an Accenture study finds.

Facebook, Brand Consistency, and Personalization Influence Consumers

Facebook, Brand Consistency, and Personalization Influence Consumers

When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.

News Byte: Walmart, JCPenney Chiefs Join NRF Board

News Byte: Walmart, JCPenney Chiefs Join NRF Board

Simon and Ullman head list of six new directors elected to the board of the National Retail Federation.

Delivered: Thanksgiving Day Sales emails

Delivered: Thanksgiving Day Sales emails

What's in our inbox this month: Thanksgiving Day sales emails. Which ones are delicious and which ones are just turkeys?

Fast Facts: January 2014

Fast Facts: January 2014

Some quick info hits to keep you up-to-date, including the percentage of U.S. shoppers who switch service providers due to poor customer experiences.

Is Card-Linked Marketing Good For Your Image?

Is Card-Linked Marketing Good For Your Image?

Banks getting cozy with retailers—an enticing data and targeting partnership, but brands should think twice before jumping in with both feet.

Christmas Day Sales Are Merry for Retailers

Christmas Day Sales Are Merry for Retailers

Overall sales are up from last year thanks in large part to mobile devices.

Succeeding In an Omnichannel World

Succeeding In an Omnichannel World

We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.

Fast Facts: December 2013

Fast Facts: December 2013

Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above