Retail Ventures, Inc. Doubles Data Warehouse Capacity and Extends Use of Teradata CRM

Share this article:
Retail Ventures Inc., which operates DSW Inc., Filene's Basement and Value City Department Stores, has completed the first-phase implementation of a Teradata Warehouse and customer relationship management solution.


Its implementation has led to an upgrade that will further extend the company's analytical intelligence and marketing agility, according to Teradata, Dayton, OH.


The Teradata Warehouse complements the company's current systems and provides an enterprise intelligence environment for its analytical CRM applications.


Teradata is a division of NCR.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.