Retail Marketing

Journelle's Sexy Approach to Email Marketing

Journelle's Sexy Approach to Email Marketing

Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.

CPGers Need to Link Digitally With Stores First, Then Consumers

CPGers Need to Link Digitally With Stores First, Then Consumers

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Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.

10 Tweets That Summarize NRF 2015

10 Tweets That Summarize NRF 2015

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Omnichannel, brick-and-mortar, and mobile were the talk of the town this week at retail's big annual show.

5 Ways Marketers Can Improve Omnichannel Retail Experiences

5 Ways Marketers Can Improve Omnichannel Retail Experiences

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Retailers have made great progress toward integrated customer experiences, but there's still work to do.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

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Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

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A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

Shopping Cart Abandonment and the Savvy Consumer

Shopping Cart Abandonment and the Savvy Consumer

An abandoned shopping cart doesn't necessarily mean an abandoned sale.

Lands' End Dons a New CMO

Lands' End Dons a New CMO

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The retailer has appointed Steven Rado as senior vice president and chief marketing officer.

Retailers Need to Revive the Rebate

Retailers Need to Revive the Rebate

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Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?

What Direct Response Marketers Need to Know When Moving Into Retail

What Direct Response Marketers Need to Know When Moving Into Retail

5 ways direct response marketers can be more brand focus in their marketing plans

Exact Media Unveils Smart Sampling Network

Exact Media Unveils Smart Sampling Network

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The marketing services company aims to reintroduce sampling as a relevant, measurable marketing channel.

A Not-So-Seamless Buyer Experience

A Not-So-Seamless Buyer Experience

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Consumers want in-store experiences to be as convenient as those online, an Accenture study finds.

Supermarket Brands Go Mobile

Supermarket Brands Go Mobile

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Breakout use of smartphones as shopping aids has consumer packaged goods companies investing in ads on the go.

Infographic: Holiday Sales Are a Gift in Itself

Infographic: Holiday Sales Are a Gift in Itself

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Marketers may just get the holiday gift they want most: increased sales.

CVS/pharmacy's New Circular Reasoning

CVS/pharmacy's New Circular Reasoning

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The drug chain's myWeekly Ad uses data drawn from its loyalty program to bring digital relevance to the store circular.

Customers Star at Macy's

Customers Star at Macy's

Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.

Retailers Perk Up Over In-Store Pickups

Retailers Perk Up Over In-Store Pickups

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A Shopatron study finds that retailers are packaging in-store pickups with omnichannel experiences to deliver customer convenience.

The In-store Impact of Customer Analytics

The In-store Impact of Customer Analytics

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Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.

Three Upgrades Retailers Must Make in Their CRM Ops

Three Upgrades Retailers Must Make in Their CRM Ops

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Too many traditional retailers have locked themselves in their own brick-and-mortar castles. But revamped CRM strategies could free them to improve customer relationships.

Inside the Mind of a Manic Consumer

Inside the Mind of a Manic Consumer

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