Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?
5 ways direct response marketers can be more brand focus in their marketing plans
The marketing services company aims to reintroduce sampling as a relevant, measurable marketing channel.
Consumers want in-store experiences to be as convenient as those online, an Accenture study finds.
Breakout use of smartphones as shopping aids has consumer packaged goods companies investing in ads on the go.
Marketers may just get the holiday gift they want most: increased sales.
The drug chain's myWeekly Ad uses data drawn from its loyalty program to bring digital relevance to the store circular.
Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.
A Shopatron study finds that retailers are packaging in-store pickups with omnichannel experiences to deliver customer convenience.
Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.
Too many traditional retailers have locked themselves in their own brick-and-mortar castles. But revamped CRM strategies could free them to improve customer relationships.
I know I opted in, but can I please have some communications control?
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.