Retail Marketing

Amazon Unveils Prime Day to Compete With Black Friday

Amazon Unveils Prime Day to Compete With Black Friday

By

Amazon took the phrase "Christmas in July" seriously, apparently, with its Monday announcement of Prime Day.

A Real-Time Digital Connection to Retail?

A Real-Time Digital Connection to Retail?

By

RSi holds that its new ansa service is the answer to CPGer's need for monitoring in-store returns on digital campaigns.

Journelle's Sexy Approach to Email Marketing

Journelle's Sexy Approach to Email Marketing

Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.

CPGers Need to Link Digitally With Stores First, Then Consumers

CPGers Need to Link Digitally With Stores First, Then Consumers

By

Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.

10 Tweets That Summarize NRF 2015

10 Tweets That Summarize NRF 2015

By

Omnichannel, brick-and-mortar, and mobile were the talk of the town this week at retail's big annual show.

5 Ways Marketers Can Improve Omnichannel Retail Experiences

5 Ways Marketers Can Improve Omnichannel Retail Experiences

By

Retailers have made great progress toward integrated customer experiences, but there's still work to do.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

By

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

By

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

Shopping Cart Abandonment and the Savvy Consumer

Shopping Cart Abandonment and the Savvy Consumer

An abandoned shopping cart doesn't necessarily mean an abandoned sale.

Lands' End Dons a New CMO

Lands' End Dons a New CMO

By

The retailer has appointed Steven Rado as senior vice president and chief marketing officer.

Retailers Need to Revive the Rebate

Retailers Need to Revive the Rebate

By

Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?

What Direct Response Marketers Need to Know When Moving Into Retail

What Direct Response Marketers Need to Know When Moving Into Retail

5 ways direct response marketers can be more brand focus in their marketing plans

Exact Media Unveils Smart Sampling Network

Exact Media Unveils Smart Sampling Network

By

The marketing services company aims to reintroduce sampling as a relevant, measurable marketing channel.

A Not-So-Seamless Buyer Experience

A Not-So-Seamless Buyer Experience

By

Consumers want in-store experiences to be as convenient as those online, an Accenture study finds.

Supermarket Brands Go Mobile

Supermarket Brands Go Mobile

By

Breakout use of smartphones as shopping aids has consumer packaged goods companies investing in ads on the go.

Infographic: Holiday Sales Are a Gift in Itself

Infographic: Holiday Sales Are a Gift in Itself

By By

Marketers may just get the holiday gift they want most: increased sales.

CVS/pharmacy's New Circular Reasoning

CVS/pharmacy's New Circular Reasoning

By

The drug chain's myWeekly Ad uses data drawn from its loyalty program to bring digital relevance to the store circular.

Customers Star at Macy's

Customers Star at Macy's

Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.

Retailers Perk Up Over In-Store Pickups

Retailers Perk Up Over In-Store Pickups

By

A Shopatron study finds that retailers are packaging in-store pickups with omnichannel experiences to deliver customer convenience.

The In-store Impact of Customer Analytics

The In-store Impact of Customer Analytics

By

Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.

Three Upgrades Retailers Must Make in Their CRM Ops

Three Upgrades Retailers Must Make in Their CRM Ops

By

Too many traditional retailers have locked themselves in their own brick-and-mortar castles. But revamped CRM strategies could free them to improve customer relationships.

Inside the Mind of a Manic Consumer

Inside the Mind of a Manic Consumer

By

I know I opted in, but can I please have some communications control?

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...