Retail Marketing

Sweeny, Not Bezos, Will Command First U.S. Drone Deliveries

Sweeny, Not Bezos, Will Command First U.S. Drone Deliveries

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His pioneering Australian UAV company Flirtey will ply a water route delivering medical supplies.

Cart Abandonment Emails May Have Hit a Plateau

Cart Abandonment Emails May Have Hit a Plateau

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A new study reveals that the use of cart abandonment strategies may have peaked.

What Kind of Retail Marketing Do Your Customers Fall For? [Infographic]

What Kind of Retail Marketing Do Your Customers Fall For? [Infographic]

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Here's a hint: Personalization should be the apple of every marketer's eye.

What Kind of Retail Marketing Do Your Customers Fall For? [Infographic]

What Kind of Retail Marketing Do Your Customers Fall For? [Infographic]

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Here's a hint: Personalization should be the apple of every marketer's eye.

Retailers Fail to Fully Leverage Customer Data [Infographic]

Retailers Fail to Fully Leverage Customer Data [Infographic]

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Identifying top customers shouldn't be a game of Where's Waldo?

Amazon Suffers Viral Scrutiny After Exposé

Amazon Suffers Viral Scrutiny After Exposé

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Consumers are banding together on social media to take down the high king of retail as news of its work conditions surface.

5 Ways to Fuse Online and In-Store Experiences

5 Ways to Fuse Online and In-Store Experiences

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As digital and physical commerce continue to converge, marketers must ensure that omnichannel reigns.

This Holiday Season Is Mission: Possible [Infographic]

This Holiday Season Is Mission: Possible [Infographic]

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Be an agent of change within your marketing department and adjust your holiday strategy based on customer preferences.

Prime Day Ignites Twitter (Again)

Prime Day Ignites Twitter (Again)

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As the deals continue to roll in, everyone is talking about Amazon's birthday sales event.

Amazon Unveils Prime Day to Compete With Black Friday

Amazon Unveils Prime Day to Compete With Black Friday

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Amazon took the phrase "Christmas in July" seriously, apparently, with its Monday announcement of Prime Day.

A Real-Time Digital Connection to Retail?

A Real-Time Digital Connection to Retail?

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RSi holds that its new ansa service is the answer to CPGer's need for monitoring in-store returns on digital campaigns.

Journelle's Sexy Approach to Email Marketing

Journelle's Sexy Approach to Email Marketing

Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.

CPGers Need to Link Digitally With Stores First, Then Consumers

CPGers Need to Link Digitally With Stores First, Then Consumers

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Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.

10 Tweets That Summarize NRF 2015

10 Tweets That Summarize NRF 2015

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Omnichannel, brick-and-mortar, and mobile were the talk of the town this week at retail's big annual show.

Chico's Updates Its Survey Style Through Mobile

Chico's Updates Its Survey Style Through Mobile

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Feedback from customer communities revealed that it was time for a new look.

Unemployment Rate Ticks Down, Opportunity for Marketers Ticks Up

Unemployment Rate Ticks Down, Opportunity for Marketers Ticks Up

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A new infusion of growth into the job market can prove to be a win for marketers.

5 Ways Marketers Can Improve Omnichannel Retail Experiences

5 Ways Marketers Can Improve Omnichannel Retail Experiences

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Retailers have made great progress toward integrated customer experiences, but there's still work to do.

B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

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Why this last season was the most memorable yet.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

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Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

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A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

Feeding the Mobile Sharks	[Infographic]

Feeding the Mobile Sharks [Infographic]

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Mobile shoppers are out there. Dun dun, dun dun, dun dun dun dun...

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

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He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

Why DRTV Can't Do it Alone

Why DRTV Can't Do it Alone

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Direct response marketers credit TV with helping make up to 79% of their sales, but they are increasingly getting big assists from digital channels, a study says.

Shopping Cart Abandonment and the Savvy Consumer

Shopping Cart Abandonment and the Savvy Consumer

An abandoned shopping cart doesn't necessarily mean an abandoned sale.

Lands' End Dons a New CMO

Lands' End Dons a New CMO

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The retailer has appointed Steven Rado as senior vice president and chief marketing officer.

Retailers Need to Revive the Rebate

Retailers Need to Revive the Rebate

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Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

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Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.

What Direct Response Marketers Need to Know When Moving Into Retail

What Direct Response Marketers Need to Know When Moving Into Retail

5 ways direct response marketers can be more brand focus in their marketing plans

Revenue Opportunities Marketers Can't Afford to Miss

Revenue Opportunities Marketers Can't Afford to Miss

As competition intensifies, global e-commerce organizations face challenges in differentiating their offerings with key audiences.

3 Ways Online Shopping is Evolving—and Why Retailers Need to Keep Up

3 Ways Online Shopping is Evolving—and Why Retailers Need to Keep Up

Retailers who use online shopping technology to keep up with the ever-changing needs of consumers will ultimately win in this new era of retail.

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