Retail Marketing

Retailers Need to Revive the Rebate

Retailers Need to Revive the Rebate

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Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?

What Direct Response Marketers Need to Know When Moving Into Retail

What Direct Response Marketers Need to Know When Moving Into Retail

5 ways direct response marketers can be more brand focus in their marketing plans

Exact Media Unveils Smart Sampling Network

Exact Media Unveils Smart Sampling Network

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The marketing services company aims to reintroduce sampling as a relevant, measurable marketing channel.

A Not-So-Seamless Buyer Experience

A Not-So-Seamless Buyer Experience

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Consumers want in-store experiences to be as convenient as those online, an Accenture study finds.

Supermarket Brands Go Mobile

Supermarket Brands Go Mobile

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Breakout use of smartphones as shopping aids has consumer packaged goods companies investing in ads on the go.

Infographic: Holiday Sales Are a Gift in Itself

Infographic: Holiday Sales Are a Gift in Itself

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Marketers may just get the holiday gift they want most: increased sales.

CVS/pharmacy's New Circular Reasoning

CVS/pharmacy's New Circular Reasoning

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The drug chain's myWeekly Ad uses data drawn from its loyalty program to bring digital relevance to the store circular.

Customers Star at Macy's

Customers Star at Macy's

Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.

Retailers Perk Up Over In-Store Pickups

Retailers Perk Up Over In-Store Pickups

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A Shopatron study finds that retailers are packaging in-store pickups with omnichannel experiences to deliver customer convenience.

The In-store Impact of Customer Analytics

The In-store Impact of Customer Analytics

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Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.

Three Upgrades Retailers Must Make in Their CRM Ops

Three Upgrades Retailers Must Make in Their CRM Ops

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Too many traditional retailers have locked themselves in their own brick-and-mortar castles. But revamped CRM strategies could free them to improve customer relationships.

Inside the Mind of a Manic Consumer

Inside the Mind of a Manic Consumer

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I know I opted in, but can I please have some communications control?

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.