Here's a hint: Personalization should be the apple of every marketer's eye.
Identifying top customers shouldn't be a game of Where's Waldo?
Consumers are banding together on social media to take down the high king of retail as news of its work conditions surface.
As digital and physical commerce continue to converge, marketers must ensure that omnichannel reigns.
As the deals continue to roll in, everyone is talking about Amazon's birthday sales event.
Amazon took the phrase "Christmas in July" seriously, apparently, with its Monday announcement of Prime Day.
RSi holds that its new ansa service is the answer to CPGer's need for monitoring in-store returns on digital campaigns.
Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.
Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.
Omnichannel, brick-and-mortar, and mobile were the talk of the town this week at retail's big annual show.
Retailers have made great progress toward integrated customer experiences, but there's still work to do.
Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.
A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.
An abandoned shopping cart doesn't necessarily mean an abandoned sale.
The retailer has appointed Steven Rado as senior vice president and chief marketing officer.
Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?
5 ways direct response marketers can be more brand focus in their marketing plans
The marketing services company aims to reintroduce sampling as a relevant, measurable marketing channel.
Consumers want in-store experiences to be as convenient as those online, an Accenture study finds.
Breakout use of smartphones as shopping aids has consumer packaged goods companies investing in ads on the go.
Marketers may just get the holiday gift they want most: increased sales.
The drug chain's myWeekly Ad uses data drawn from its loyalty program to bring digital relevance to the store circular.
Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.
A Shopatron study finds that retailers are packaging in-store pickups with omnichannel experiences to deliver customer convenience.
Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.
Too many traditional retailers have locked themselves in their own brick-and-mortar castles. But revamped CRM strategies could free them to improve customer relationships.
I know I opted in, but can I please have some communications control?
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...