Retail Marketing

Holiday Shoppers Don't Care Who Wins Election

Holiday Shoppers Don't Care Who Wins Election

By

It's about the economy, stupid

Stop Segmenting; Start Individualizing

Stop Segmenting; Start Individualizing

By

Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.

Insight into the Marketing Advantage of Heat Maps

Insight into the Marketing Advantage of Heat Maps

By

How a store's security camera can be an intelligence tool.

The Habits of Five Successful Email Marketers

The Habits of Five Successful Email Marketers

How and why these brands have such success email marketing campaigns

An Analysis of All The Promotional Emails I Received Before Noon

An Analysis of All The Promotional Emails I Received Before Noon

By

Why a brand is emailing me at 1:12 and other promotional email mysteries

Personalized Emails Cross the Finish Line

Personalized Emails Cross the Finish Line

By

Finish Line pairs evergreen email campaigns with triggered personalized messaging

Why Wal-Mart Needs Jet.com to Take On Amazon

Why Wal-Mart Needs Jet.com to Take On Amazon

By

Wal-Mart's $3B purchase of Jet.com seems like a pretty good deal for a fledgling startup that prompted premature obituaries as recently as seven months ago. Jet started with grand ambitions, hoping to usurp - or come very close to competing with - Amazon, but started to fade as Amazon users proved more loyal than strong discounts could sway. The company launched with steep discounts and a $50 fee, the fee was waived to drive growth. Much like many startups, the company - which has raised $570M - has been losing money, and Jet.com's one-year anniversary (late July) brought many somber think pieces about its uncertain future.

The Real Reason Why Dollar Shave Club Won

The Real Reason Why Dollar Shave Club Won

By

NYT article right about threat, but wrong about why

Robots Are Taking Over Retail

Robots Are Taking Over Retail

By

The question is whether the proliferation of retail virtual assistants and chatbots is enhancing or absorbing the roles of humans agents.

Omnichannel Marketing: The Perfect Fit for Indochino

Omnichannel Marketing: The Perfect Fit for Indochino

By

The made-to-measure menswear company connects the digital world with the offline world to give shoppers a customized experience.

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

By

Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages

Sweeny, Not Bezos, Will Command First U.S. Drone Deliveries

Sweeny, Not Bezos, Will Command First U.S. Drone Deliveries

By

His pioneering Australian UAV company Flirtey will ply a water route delivering medical supplies.

Cart Abandonment Emails May Have Hit a Plateau

Cart Abandonment Emails May Have Hit a Plateau

By

A new study reveals that the use of cart abandonment strategies may have peaked.

What Kind of Retail Marketing Do Your Customers Fall For? [Infographic]

What Kind of Retail Marketing Do Your Customers Fall For? [Infographic]

By By

Here's a hint: Personalization should be the apple of every marketer's eye.

What Kind of Retail Marketing Do Your Customers Fall For? [Infographic]

What Kind of Retail Marketing Do Your Customers Fall For? [Infographic]

By By

Here's a hint: Personalization should be the apple of every marketer's eye.

Retailers Fail to Fully Leverage Customer Data [Infographic]

Retailers Fail to Fully Leverage Customer Data [Infographic]

By By

Identifying top customers shouldn't be a game of Where's Waldo?

Amazon Suffers Viral Scrutiny After Exposé

Amazon Suffers Viral Scrutiny After Exposé

By

Consumers are banding together on social media to take down the high king of retail as news of its work conditions surface.

5 Ways to Fuse Online and In-Store Experiences

5 Ways to Fuse Online and In-Store Experiences

By

As digital and physical commerce continue to converge, marketers must ensure that omnichannel reigns.

This Holiday Season Is Mission: Possible [Infographic]

This Holiday Season Is Mission: Possible [Infographic]

By By

Be an agent of change within your marketing department and adjust your holiday strategy based on customer preferences.

Prime Day Ignites Twitter (Again)

Prime Day Ignites Twitter (Again)

By

As the deals continue to roll in, everyone is talking about Amazon's birthday sales event.

Amazon Unveils Prime Day to Compete With Black Friday

Amazon Unveils Prime Day to Compete With Black Friday

By

Amazon took the phrase "Christmas in July" seriously, apparently, with its Monday announcement of Prime Day.

A Real-Time Digital Connection to Retail?

A Real-Time Digital Connection to Retail?

By

RSi holds that its new ansa service is the answer to CPGer's need for monitoring in-store returns on digital campaigns.

Journelle's Sexy Approach to Email Marketing

Journelle's Sexy Approach to Email Marketing

Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.

CPGers Need to Link Digitally With Stores First, Then Consumers

CPGers Need to Link Digitally With Stores First, Then Consumers

By

Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.

10 Tweets That Summarize NRF 2015

10 Tweets That Summarize NRF 2015

By

Omnichannel, brick-and-mortar, and mobile were the talk of the town this week at retail's big annual show.

Chico's Updates Its Survey Style Through Mobile

Chico's Updates Its Survey Style Through Mobile

By

Feedback from customer communities revealed that it was time for a new look.

Unemployment Rate Ticks Down, Opportunity for Marketers Ticks Up

Unemployment Rate Ticks Down, Opportunity for Marketers Ticks Up

By

A new infusion of growth into the job market can prove to be a win for marketers.

5 Ways Marketers Can Improve Omnichannel Retail Experiences

5 Ways Marketers Can Improve Omnichannel Retail Experiences

By

Retailers have made great progress toward integrated customer experiences, but there's still work to do.

B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

By By

Why this last season was the most memorable yet.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

By

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings