In the process of restructuring its marketing organization, insurance provider Aflac announced Aug. 9 that Experian's John Harmeling has assumed the newly-created role of SVP of worksite marketing, effective two weeks ago.
Hewlett-Packard Distribution Co. (HP) will merge its Imaging and Printing Group and its Personal Systems Group (PSG) into the Printing and Personal Systems Group, said Michael Thacker, a member of HP's corporate media relations team. Todd Bradley, EVP of PSG, will run the new entity; Vyomesh Joshi, EVP of the Imaging and Printing Group, will retire.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.