May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

Subscribe
Archive

Subscribe

Archive	Login \| Register

40 Under 40: 2013 Call For Entries Now Open!

Yankee Candle Lures Men With Bacon and Popcorn

For Club Monaco, Social is Always in Season

May 01, 1998

Restrictive Legislation Concerns List Industry, Study Finds

Four of every five list owners is outsourcing list management services to an external manager and the same percentage cites restrictive legislation as an important concern of the list industry, according to the 1998 DMA Annual List Usage Survey, which was released last week. The survey of 280 consumer and business list professionals also found that 52 percent of marketers mailed more in 1997 than in 1996 and that 71 percent reported higher or stable response rates. Forty-nine percent of list owners surveyed do not make their lists available for rental or exchange. Forty-five percent increased their budgets for alternative media and 72 percent used the Internet. Other top issues facing the industry last year were the postal rate increases, list integrity and hygiene and USPS delivery issues. The survey was conducted for the 18th straight year by the DMA List & Database Council.

Next Article in News

Kleid Creditors May Get Money This Week

Follow us on Twitter @dmnews

Latest Jobs:

Apologies for Earlier Newsletter

Dear Readers: An earlier version of today's newsletter was sent with broken links. We apologize for this and have since resolved the issue. The links in this new version are working. Thanks for your understanding and we hope you enjoy today's newsletter.