Restoration Hardware Launches New Brocade Home Brand

Share this article:

Home furnishings specialty retailer Restoration Hardware Inc. officially launched its new Brocade Home brand a month ahead of a catalog mailing.

The fashion home brand is targeted at the broader value market, but with a feminine touch. It mixes vintage and contemporary looks with rich fabrics and materials for a romantic and seductive result, the Corte Madera, CA, company said.

Lisa Versacio spearheaded Brocade Home's debut. She joined Restoration Hardware  last year from Williams-Sonoma Inc., where she was responsible for developing and launching the West Elm brand.

The new brand currently can be previewed at an information only site at www.brocadehome.com where consumers can also request a catalog.

Restoration Hardware's plan is to develop a multichannel retailing platform for Brocade Home over the next several years.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.