Restoration Hardware Launches New Brocade Home Brand

Home furnishings specialty retailer Restoration Hardware Inc. officially launched its new Brocade Home brand a month ahead of a catalog mailing.

The fashion home brand is targeted at the broader value market, but with a feminine touch. It mixes vintage and contemporary looks with rich fabrics and materials for a romantic and seductive result, the Corte Madera, CA, company said.

Lisa Versacio spearheaded Brocade Home's debut. She joined Restoration Hardware  last year from Williams-Sonoma Inc., where she was responsible for developing and launching the West Elm brand.

The new brand currently can be previewed at an information only site at www.brocadehome.com where consumers can also request a catalog.

Restoration Hardware's plan is to develop a multichannel retailing platform for Brocade Home over the next several years.