Responsys.com Launches E-Mail Database

Share this article:
Online direct marketing firm Responsys.com, Palo Alto, CA, last week launched Responsys Acquire, a database that it said contains more than 120 million opt-in e-mail addresses.


The service enables marketers to acquire customers faster and more cheaply than through traditional offline techniques, according to the company.


Responsys.com said customers using its Acquire service can choose from more than 1,700 permission-based lists. The company said its database is scored based on privacy and permission levels. Marketers can fine-tune their prospect profiles based on a range of criteria, including demographics and product preferences.


The Acquire service is integrated into Responsys Interact, enabling marketers to acquire customers quickly, retain them and build loyalty.


"Online direct marketing is fully optimized when communications are relevant to the recipient," George Wiedemann, president/CEO of Responsys.com, said in a statement.


Responsys.com said it offers both consumer and business lists from sources such as IDG, Yesmail.com, MyPoints.com, PostMasterDirect, Pen Media and NBCi.com.


The company said one of its first clients for Acquire is Escalate Inc., Redwood Shores, CA, an e-commerce service provider. Public relations firm Cohn & Wolfe, New York, also is using Responsys.com's technology to provide its clients with online direct marketing services.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.