Responsys to Provide E-Mail Marketing Software to Furniture.com
The online furniture dealer will use the software to develop and deliver opt-in e-mail campaigns.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
The online wine retailer's strategy incorporates different flavors and depths.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.