Responsys to Help TMP Worldwide Expand Online Recruitment Services

Share this article:
Responsys.com, Palo Alto, CA, a provider of online direct marketing services, said yesterday that it has signed online recruitment agency TMP Worldwide Inc. as a client.


TMP Worldwide said it would use Responsys.com's Tell-a-Friend feature to expand its viral marketing, as well as to enable its clients to do one-to-one marketing and to better track their employee referral programs.


Financial terms of the deal were not disclosed.


TMP Worldwide, which claims to be the world's largest recruitment advertising agency network, is the parent of online job search site Monster.com. The company also provides Yellow Pages advertising services.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.