Responsys to Help TMP Worldwide Expand Online Recruitment Services

Share this article:
Responsys.com, Palo Alto, CA, a provider of online direct marketing services, said yesterday that it has signed online recruitment agency TMP Worldwide Inc. as a client.


TMP Worldwide said it would use Responsys.com's Tell-a-Friend feature to expand its viral marketing, as well as to enable its clients to do one-to-one marketing and to better track their employee referral programs.


Financial terms of the deal were not disclosed.


TMP Worldwide, which claims to be the world's largest recruitment advertising agency network, is the parent of online job search site Monster.com. The company also provides Yellow Pages advertising services.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.