Responsys to Deliver E-Mail Campaigns for Bluefly

Share this article:
Responsys Inc., a provider of interactive marketing services based in Palo Alto, Ca., said today that online retailer Bluefly Inc. will use its Responsys Interact platform to deliver personalized e-mail campaigns.


Bluefly, a retailer of designer fashions and furniture based in New York, said it will use the Responsys platform to deliver personalized news about fashion trends, special promotions, product arrival notifications and previews of designer merchandise to its customers.


The Responsys Interact is a Web-based platform that lets marketers personalize their e-mail messages in a number of ways and lets them include customized Web pages, multimedia documents, pre-filled response forms and customized URLs.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.