Responsys to Deliver E-Mail Campaigns for Bluefly

Share this article:
Responsys Inc., a provider of interactive marketing services based in Palo Alto, Ca., said today that online retailer Bluefly Inc. will use its Responsys Interact platform to deliver personalized e-mail campaigns.


Bluefly, a retailer of designer fashions and furniture based in New York, said it will use the Responsys platform to deliver personalized news about fashion trends, special promotions, product arrival notifications and previews of designer merchandise to its customers.


The Responsys Interact is a Web-based platform that lets marketers personalize their e-mail messages in a number of ways and lets them include customized Web pages, multimedia documents, pre-filled response forms and customized URLs.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.