Responsys Signs Deals for Rich Media E-Mail Technology

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Interactive marketing agency Responsys Inc. has signed deals with five rich media e-mail companies and will offer their e-mail technologies to its clients for use in their interactive marketing campaigns, Responsys said yesterday.


The five companies that Responsys signed are Dynamics Direct Inc., Radical Communications Inc., Beema Inc., Talkway Communications and Viewpoint Corp. Financial terms of the deals were not disclosed.


Responsys, Palo Alto, CA, said its agreement with Dynamics Direct, a Los Angeles-based provider of rich media e-mail services, will let its clients send and track Dynamics Direct e-mail, offering personalization and streaming audio and video.


"Through our partnership, Responsys clients will be able to deliver marketing messages with the relevance of individualized direct marketing, combined with the emotional impact of television commercials," said Russell Gillam, CEO of Dynamics Direct.


Under Responsys' agreement with Radical Communications, clients of Responsys Interact will be able to use Radical Communications' Radical Mail e-mail services.


Beema offers customizable rich media content featuring animated e-mail, streaming video and logo treatments. Talkway Communications is an interactive marketing services company offering audio and video content. Viewpoint Corp.'s Experience technology lets marketers demonstrate products using rich media and 3-D.


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