Responsys Bolsters Deliverability Services

Share this article:
E-mail service provider Responsys said yesterday it would offer clients a new set of services to help them get their mail through spam filters.


The premium services are offered on top of Responsys' standard deliverability tools in its Responsys Interact campaign management system, which monitors key deliverability metrics like Internet service provider complaints and bounce rates.


Responsys will provide a deliverability audit that suggests a course of action to improve deliverability rates. The company's consultants then review the sender's policies for permission and list management before testing messages for how they fare with various spam filters. Clients get detailed reports listing their status on blacklists and false positives.


With federal spam legislation likely to clear up the legal landscape in the near term, deliverability has emerged as the top concern for e-mail marketers, a recent Jupiter Research survey reported. As much as 29 percent of marketing e-mail is blocked or relegated to a bulk mail folder by spam filters, according to Forrester Research.


The deliverability services are offered on a subscription basis, with pricing determined by the number of campaigns and their volume.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.