Responsive design allows marketers to deliver a compelling and consistent experience across web and mobile channels. Here are seven reasons to take it seriously.
Hertz Corporation relaunched websites use responsive web design to improve the customer experience across channels.
Finding the resources and executing a sound mobile email strategy has become a marketing priority.
Optimizing emails for viewing on cell phones may sound a little scary. But fear not, marketers, the problem may not be as daunting as imagined.
As mobile-friendly sites increase in importance, marketers need to consider how to adapt the online customer experience to mobile devices.
Responsive email design takes the idea of "the right message at the right time" to the next level by delivering the right "experience" to their audience.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.