Response

Are You Integrated?

Are You Integrated?

3 considerations for a unified strategy that blends marketing response channels.

Plug-ins: DRTV

Plug-ins: DRTV

DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.

Flirting with your favorite brand

Flirting with your favorite brand

By

Social interaction equaled real money this holiday season. So says a new report from social marketing agency Mr Youth.

Behavioral targeting can be magic bullet to drive profit

Behavioral targeting can be magic bullet to drive profit

If you could identify which names in your next mailing are likely to become high lifetime value customers — and which aren't — would you change your deployment strategy? 
That's the idea behind optimizing campaigns through list scoring.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...