Response

Are You Integrated?

Are You Integrated?

3 considerations for a unified strategy that blends marketing response channels.

Plug-ins: DRTV

Plug-ins: DRTV

DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.

Flirting with your favorite brand

Flirting with your favorite brand

By

Social interaction equaled real money this holiday season. So says a new report from social marketing agency Mr Youth.

Behavioral targeting can be magic bullet to drive profit

Behavioral targeting can be magic bullet to drive profit

If you could identify which names in your next mailing are likely to become high lifetime value customers — and which aren't — would you change your deployment strategy? 
That's the idea behind optimizing campaigns through list scoring.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...