3 considerations for a unified strategy that blends marketing response channels.
DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.
Social interaction equaled real money this holiday season. So says a new report from social marketing agency Mr Youth.
If you could identify which names in your next mailing are likely to become high lifetime value customers — and which aren't — would you change your deployment strategy? That's the idea behind optimizing campaigns through list scoring.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.