3 considerations for a unified strategy that blends marketing response channels.
DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.
Social interaction equaled real money this holiday season. So says a new report from social marketing agency Mr Youth.
If you could identify which names in your next mailing are likely to become high lifetime value customers — and which aren't — would you change your deployment strategy? That's the idea behind optimizing campaigns through list scoring.
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