Response

Are You Integrated?

Are You Integrated?

3 considerations for a unified strategy that blends marketing response channels.

Plug-ins: DRTV

Plug-ins: DRTV

DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.

Flirting with your favorite brand

Flirting with your favorite brand

By

Social interaction equaled real money this holiday season. So says a new report from social marketing agency Mr Youth.

Behavioral targeting can be magic bullet to drive profit

Behavioral targeting can be magic bullet to drive profit

If you could identify which names in your next mailing are likely to become high lifetime value customers — and which aren't — would you change your deployment strategy? 
That's the idea behind optimizing campaigns through list scoring.

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Founded in 1985, and voted among the nation's top direct marketing agencies, Anderson Direct & Digital extends brands, grows businesses and delivers superior ROI through scientific customer insights, and by fully integrating direct mail, email, online, search, print, social, mobile marketing and more. We provide world-class agency and production services—all from our Southern California facility.

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Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...