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Response Rates

Flirting with your favorite brand

Allison Schiff February 29, 2012

Social interaction equaled real money this holiday season. So says a new report from social marketing agency Mr Youth.

Choose your words carefully

Nancy Harhut, chief creative officer, Wilde Agency January 03, 2012

In copywriting, as in Scrabble, some words are worth more than others. Whether you're writing an email, banner ad, print ad, letter, postcard, art card, radio spot, brochure or tweet, the words you choose can make all the difference.

RMU boosts enrollment with personalized mail campaign

Mercedes Cardona November 01, 2011

Rider Dickerson used the variable printing capacities and incorporated marketing software by MindFireInc. to execute a campaign that included personalized letters and postcards to 385,000 prospects, followed up with targeted emails.

Golfsmith lowers costs with predictive response model

Juan Martinez November 01, 2011

Golfsmith International, an Austin, Texas-based specialty retailer of golf equipment, sought to improve direct mail response rates, data merging costs and campaign response times. With 75 retail stores, an e-commerce site and a direct mail catalog, the company needed to track data across channels to better understand customer behavior and build more targeted, effective campaigns.

When disaster strikes, email supplies nonprofits with speedy response rates

Dianna Dilworth October 01, 2011

When a tornado hit Tuscaloosa, Ala., this past April, the American Red Cross had to act quickly to create a response plan. The organization, whose motto is preparedness, takes this philosophy to heart, from disaster relief down to its marketing programs.

Squeezed nonprofits look to direct mail

Mercedes Cardona October 01, 2011

Charities struggling in a weak economy are required to do more with less toward their fundraising efforts, so they are sharpening their messages and audience-segmentation tactics when it comes to direct mail campaigns.

Drive incremental revenue by testing marketing offers

Jeffrey Boorjian, VP of marketing, Caesars Entertainment October 01, 2011

We often discount our business turning to "couponing" as the last bastion in our marketing toolboxes to spike sales and momentarily hit revenue goals. Recently, like clockwork, we perused the cache of options we had stashed in our coffers, selected the one we forecasted would have the swiftest impact, mailed the offer and waited for the results.

Don't count direct mail out

Brian Fetherstonhaugh, chairman and CEO, OgilvyOne Worldwide October 01, 2011

Like many of you, I hear people in marketing say things like "Direct mail is dead," "No smart marketer uses direct mail these days," and "I don't need direct mail anymore — I use email now."

Improve email response rates with timing and relevancy

Stephanie Miller, Aprimo September 01, 2011

Customers and prospects seem to have less patience than ever. Email marketers need to cut through the clutter.

Increase email effectiveness with prioritizing and testing

Ryan Phelan, BlueHornet Networks September 01, 2011

Five steps to building a strategic email marketing plan.

Three-step email program reaps high response rates

Tim Peterson May 01, 2011

Founded in 1999, Magazines.com, a magazine subscription service, sells more than 2,000 publications. The company has used email to communicate with customers for nearly a decade, but most of those email communications were "general broadcast," says Nikki Getman, email marketing director at Magazines.com.