Response Media Scores MyPoints ListResponse Media Products Inc. announced yesterday that it was awarded list management of the MyPoints Postal Address Database of 900,000 individuals.
The file is made up of active members of the MyPoints Web site who opted in to receive advertising offers by postal mail. The information on the file is 100 percent self-reported.
The file is 70 percent female with an average age of 30 and an average income of $62,000. Selects include geography, hotline, gender, age, income, age of children, gender of children, special interests and purchasing history.