Response Media Scores MyPoints List

Share this article:
Response Media Products Inc. announced yesterday that it was awarded list management of the MyPoints Postal Address Database of 900,000 individuals.


The file is made up of active members of the MyPoints Web site who opted in to receive advertising offers by postal mail. The information on the file is 100 percent self-reported.


The file is 70 percent female with an average age of 30 and an average income of $62,000. Selects include geography, hotline, gender, age, income, age of children, gender of children, special interests and purchasing history.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Coupon Mailers

Delivered: Coupon Mailers

What's in our mailbox this month: Coupons. See which ones are good deals—and which ones you shouldn't deal with.

Melissa Goes to Canada

Melissa Goes to Canada

Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.