Response Media Manages Multibuyer List

Share this article:
Response Media Products Inc., Atlanta, was named list manager for Talk Time, a direct response multibuyer file of more than 62,000 names.


Talk Time buyers originally made catalog or direct response television purchases of books, music, self-improvement programs or general merchandise. They subsequently signed up for long-distance telephone service from providers such as Direct One Communications or Net One Communications.


The file is 49 percent female, with an age range of 40-45 and an average income of $35,000. Selects include mail-order buyers, pet owners, home purchasers, computer owners, book buyers, music buyers, credit cardholders, charitable donors and presence of children.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.