Response Media Manages Multibuyer List

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Response Media Products Inc., Atlanta, was named list manager for Talk Time, a direct response multibuyer file of more than 62,000 names.


Talk Time buyers originally made catalog or direct response television purchases of books, music, self-improvement programs or general merchandise. They subsequently signed up for long-distance telephone service from providers such as Direct One Communications or Net One Communications.


The file is 49 percent female, with an age range of 40-45 and an average income of $35,000. Selects include mail-order buyers, pet owners, home purchasers, computer owners, book buyers, music buyers, credit cardholders, charitable donors and presence of children.


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