Response Media Gets iWon Postal List

Share this article:
Response Media Products, Atlanta, announced its appointment yesterday as list manager for the iWon Postal Address Master File of 6 million last-12-month active and 800,000 30-day hotline users.


The file is derived from the iWon.com Web site, where visitors register to become members and enter daily, weekly and annual sweepstakes.


This postal file includes permission-based, self-reported data on member demographics, shopping preferences and category interests including music, travel, home/gardening and personal finance as well as recent online purchase history, motor vehicle data, presence of children/grandchildren, credit cards and phone numbers.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions